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		<title>Digital Marketing for Fashion Brands that Actually Work</title>
		<link>https://edesign.my/blog/digital-marketing-for-fashion-brands/</link>
		
		<dc:creator><![CDATA[haiza]]></dc:creator>
		<pubDate>Wed, 11 Aug 2021 05:53:03 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/digital-marketing-for-fashion-brands/">Digital Marketing for Fashion Brands that Actually Work</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-10686" style="font-size: inherit; letter-spacing: 0px;" src="https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work.jpg" alt="digital-marketing-for-fashion-brands-that-actually-work" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work.jpg 1200w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-800x420.jpg 800w, https://edesign.my/wp-content/uploads/2021/08/facebook-digital-marketing-for-fashion-brands-that-actually-work-600x315.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p><span style="font-size: inherit; letter-spacing: 0px;">The fashion industry is rapidly evolving with new trends emerging every so often. However, in such a thriving industry, digital marketing for fashion brands is a must.</span></p>
<p>Since there is a thriving competition, your fashion brand needs strong efforts to maintain and grow a strong identity.</p>
<p>So, we uncover the 5 top tips to digital marketing for fashion brands to really spruce up your image.</p>
<p><span id="more-10941"></span></p>
<h2>The Fashion Industry in Malaysia 2021</h2>
<p>Today&#8217;s fashionable items are frequently mass-produced and automated as opposed to hand-made. Furthermore, with the rise of mobile usage and the impact of COVID-19, eCommerce has become the primary selling channel.</p>
<p>Nonetheless, these fast changes push brands to fast decision-making to stay over water. So let&#8217;s first look at how they influenced the fashion industry in Malaysia.</p>
<p><img decoding="async" class="alignnone size-full wp-image-10690" src="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01.jpg" alt="digital-marketing-for-fashion-brands-that-actually-work" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01.jpg 840w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_01-600x236.jpg 600w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h3>More Competition</h3>
<p>Fashion is such a wide industry with options of local, global, vegan, retailers, and wholesalers. Recent years have shown that even second-hand thrift stores have peaked in popularity.</p>
<p>With so many choices, the fashion industry has become more competitive which screams for innovative attempts to draw in consumers.</p>
<h3>Mobile-friendly</h3>
<p>As a result of COVID-19, many people are now avoiding in-store shopping and turning to eCommerce platforms. Scrolling through catalogs, selecting items, and checking out online is the new norm.</p>
<p>To fit in with the times, fashion brands are creating an omnichannel experience to gain customers on both online and offline platforms.</p>
<h3>Ethical Sourcing</h3>
<p>The fashion industry is constantly criticized for its lack of sustainability and other ethical values. Now, people are becoming more aware of the carbon footprint left by <a href="https://en.wikipedia.org/wiki/Clothing_industry" target="_blank" rel="noopener noreferrer">clothing production</a>, as well as the poor working conditions in sweatshops.</p>
<p>As a result of these factors, they are more responsible in their choices of fashion brands, especially fast fashion.</p>
<hr />
<p><img decoding="async" class="alignnone size-full wp-image-10693" src="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02.jpg" alt="digital-marketing-for-fashion-brands-that-actually-work" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02.jpg 840w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_02-600x236.jpg 600w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Digital Marketing Strategies for Fashion and Luxury Brands</h2>
<p>For retailers in every industry, being flexible is important to adapt to new patterns of consumer behavior. So what kind of digital marketing strategies do we use in fashion marketing?</p>
<h3>Clearly define target customers</h3>
<p>Since fashion is a large industry, it is extremely helpful to clearly define your niche. You don&#8217;t want to sell kid clothing with an adult marketing plan, right?</p>
<p>Hence, determining your goal will help you settle on your unique sales point and which you can use to further distinguish your brand.</p>
<p>In any event, fashion brands should convey their message and principle effectively to their target customers.</p>
<h3>Allow shopping on multiple channels</h3>
<p>Combining offline and online stores can help expand your client base and increase brand influence. You can optimize your website, build social media accounts, or use online marketplaces in addition to physical stores.</p>
<p>But make sure to do market research and to see what platforms your customers prefer.</p>
<p>That is why fashion retailers are now employing multi-store management technologies to keep everything in order to manage and provide a complete omnichannel experience.</p>
<h3>Create an omnichannel shopping experience</h3>
<p>An omnichannel experience is made up of distinct touchpoints that are seamlessly connected across various shopping channels. Customers can, for example, purchase an item online and pick it up in a physical store.</p>
<p>However, creating an omnichannel business has its difficulties, such as expanding the number of touchpoints and managing inventory management.</p>
<p>With the advancement of technology, it has been much easier for fashion brands. By using a POS system with real-time synchronization can help connect numerous channels and give real-time product availability information.</p>
<h3>Have a consistent brand image</h3>
<p>It&#8217;s crucial to have a consistent fashion brand image to show consumers how you&#8217;re different from the competition.</p>
<p>Hence, be consistent in your communication pieces, such as employing the same brand logo, displaying the same color palette, or conveying identical brand messages across numerous platforms.</p>
<p>As a result, customers are more accustomed to these aspects over time, giving your brand a distinct &#8220;look&#8221; and &#8220;feel.&#8221;</p>
<h3>Don’t lose focus on product quality</h3>
<p>It doesn&#8217;t matter how skilled you are at marketing your fashion brand if your clothes quality falls short of buyer expectations. So remember to inspect the quality of your items from the beginning of the manufacturing process.</p>
<p>The materials, their durability, or the origins of the makers are all the basic criteria most buyers look for. Thus, make sure you&#8217;re offering the highest quality available for the price you&#8217;re asking.</p>
<p>In the end, while promotions can pull in potential customers, product quality helps hold loyal ones.</p>
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<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-10695" src="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03.jpg" alt="digital-marketing-for-fashion-brands-that-actually-work" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03.jpg 840w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/08/digital-marketing-for-fashion-brands-that-actually-work_03-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<h2>Fabulous Fashion Digital Marketing in 2021</h2>
<blockquote><p>
Building a successful fashion brand takes a lot of time and effort, as well as a keen intellect.
</p></blockquote>
<p>Above all, the most important takeaway is to take advantage of technology and internet platforms. In such a fast-changing market, innovation and keeping up with the times are the keys to success.</p>
<p>Next read: <a href="https://edesign.my/blog/should-you-market-your-beauty-products-via-google/" target="_blank" rel="noopener noreferrer">Should You Market Your Beauty Products via Google?</a></p>
<p>Feeling overwhelmed? Not too sure if you&#8217;re doing digital marketing right? Not to worry. We are the digital marketing agency you need to bring your brand to the next level.</p>

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</div><p>The post <a href="https://edesign.my/blog/digital-marketing-for-fashion-brands/">Digital Marketing for Fashion Brands that Actually Work</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>Should You Market Your Beauty Products via Google?</title>
		<link>https://edesign.my/blog/should-you-market-your-beauty-products-via-google/</link>
		
		<dc:creator><![CDATA[alia alia]]></dc:creator>
		<pubDate>Thu, 10 Jun 2021 01:47:04 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/should-you-market-your-beauty-products-via-google/">Should You Market Your Beauty Products via Google?</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
]]></description>
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			<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-10584" src="https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01.jpg" alt="should-you-market-your-beauty-products-via-google" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01.jpg 1200w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-800x420.jpg 800w, https://edesign.my/wp-content/uploads/2021/06/should-you-market-your-beauty-products-via-google_01-600x315.jpg 600w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></span></p>
<blockquote><p>
Marketing your beauty products via Google has proven to significantly boost sales
</p></blockquote>
<p><span style="font-weight: 400;">The beauty industry has seen explosive growth over the years and is continuously growing with no signs of stopping. </span></p>
<p><span style="font-weight: 400;">For instance, nowadays, there is a surge of interest in Korean Beauty products among consumers especially the younger ones.</span><span id="more-10545"></span></p>
<p><span style="font-weight: 400;">Besides, many consumers now discover beauty products on social media platforms like Facebook, Instagram, and YouTube so it is no surprise that most brands depend on social media platforms to reach their audience and increase sales.</span></p>
<p><span style="font-weight: 400;">However, these days, with so many competitions in the beauty industry, a lot of businesses need more than just social media pages to market their products. In fact, the bigger your <strong>digital presence</strong>, the better. </span></p>
<p><span style="font-weight: 400;">Therefore, it can be beneficial for you to <strong>market your beauty products via Google</strong> as well.</span></p>
<h2>Why Market Your Beauty Products via Google Can Be Beneficial?</h2>
<p><span style="font-weight: 400;">Google is the world’s most popular search engine. It&#8217;s the biggest and the best in the search engine market. The benefits of Google for <strong>digital marketing in the beauty industry</strong> include:</span></p>
<ol>
<li>Largest search market share</li>
<li>Industry-Leading Search Algorithm</li>
<li>Wide Range of Useful Features</li>
</ol>

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			<p>Therefore, it’s not a reach to say that a vast majority of your potential customers will be using Google to find your business.</p>

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			<h3><span style="font-weight: 400;">Know Your Audience First </span></h3>
<p><span style="font-weight: 400;">Before we can move on to how to do the <strong>best digital beauty campaigns</strong>, it is important that you know your audience. </span></p>
<p><span style="font-weight: 400;">Why is it important? It is important because it will help you figure out what content and messages people care about. With this, you can determine the appropriate tone and voice for your message. </span></p>
<p><span style="font-weight: 400;">To simply put, it is to get into your customers’ mindset and understand them. Basically,</span></p>
<table>
<tbody>
<tr>
<td><span style="font-weight: 400;">Knowing your audience &gt; More leads &gt; More sales</span></td>
</tr>
</tbody>
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			<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-10588" src="https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03.jpg" alt="should-you-market-your-beauty-products-via-google" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03.jpg 840w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_03-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></span></p>
<h2><span style="font-weight: 400;">How to Use Google to Market Your Beauty Products</span></h2>
<p><span style="font-weight: 400;">Apart from just being a search engine, Google also offers a number of other services. Businesses have access to free or paid tools that can help them grow their <strong>digital footprint</strong> and <strong>reach more potential customers</strong> such as:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><a href="#seo"><span style="font-weight: 400;">Google SEO</span></a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#google-shopping"><span style="font-weight: 400;">Google Shopping </span></a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#ads"><span style="font-weight: 400;">Google Ads</span></a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#google-my-business"><span style="font-weight: 400;">Google My Business</span></a></li>
</ol>

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			<h3 id="seo">Google SEO</h3>
<p>What is <b>SEO</b>? SEO stands for search engine optimization, a process of optimizing your website in order to rank higher on search engines like Google.</p>
<p>To get a good ranking on Google’s search engine is definitely competitive as there is a lot of business out there, big and small. However, it is not impossible to get a good ranking for <strong>beauty content marketing </strong>if you can fully utilize Google tools.</p>
<h4>Keyword Research</h4>
<p>First thing first, you should do <b>keyword research</b> before you start writing your content. This will let you know which <strong>SEO keywords for beauty products</strong> are suitable for your content.</p>
<p>Keywords that have high search volume are very competitive so it may be difficult for your content to get a high rank. You may want to focus on long-tail <strong>keywords for beauty products</strong> especially when you’re first starting out.</p>
<p>Long-tail keywords are less competitive but you have a better chance of ranking higher.</p>
<p>For example, the keyword “makeup” is broad and has a high search volume so your content may get ranked lower. You may want to focus on a long-tail keyword like “makeup for oily skin” which is a more specific <strong>SEO keywords for skincare</strong> to rank higher. <strong>SEO for cosmetic companies</strong> is widely available that can improve your ranking.</p>
<p>Your SEO keywords should appear 3-5 times in your content. However, do not over-optimize. It is not a good idea to spam your content with keywords because you can get penalized by Google.</p>
<h4>SEO Audit</h4>
<p>Basically, an <strong>SEO audit</strong> is like a routine “health check” for your website. It is a process of ensuring your website can be seen and ranked by Google.</p>
<p>The purpose of an SEO audit is to identify the technical issues that are stopping your website from being ranked by Google such as unresponsive design, slow loading time, crawl errors, and others.</p>
<p>If your website is having these issues, no matter how excellent your content is, the chances for your content to rank on Google are low.</p>
<p>Besides, many e-commerce beauty websites can have a lot of individual pages to accommodate the number of products available for purchase.</p>
<p>So, it is advisable to do an SEO audit on a regular basis to make sure that everything is in order.</p>

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			<p id="google-shopping"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-10589" src="https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04.jpg" alt="should-you-market-your-beauty-products-via-google" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04.jpg 840w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/06/logistics-business-how-to-convert-online-leads-to-logistics-sales_04-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<h3>Google Shopping</h3>
<p><a href="https://www.google.com/shopping?hl=en" target="_blank" rel="noopener noreferrer">Google Shopping</a>, formerly known as Product Listing Ads allows users to search for, view, and compare products.</p>
<p>When a customer searches for a product on Google, the products are displayed on the main search engine results page or in the shopping tab.</p>
<p>With so many beauty products on sale online right now, it is extremely helpful that users can compare products.</p>
<p>So, the next thing you need to do is make sure your products stand out against other beauty products:</p>
<h4>Product title</h4>
<p>Include your keyword in the product title and keep it concise and short.</p>
<h4>Product description</h4>
<p>Make it relevant and well-written, highlighting product features and benefits.</p>
<p>Google Shopping search engine results page (SERP) will only show the first 145-180 words so it’s best to put the most important information first.</p>
<p>You should also put keywords in your description to increase search visibility.</p>

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			<h3 id="ads">Google Ads</h3>
<p>Together with Google Shopping, you can also utilize <a href="https://ads.google.com/home/" target="_blank" rel="noopener noreferrer">Google Ads</a>. Google Shopping and Google Ads work more or less the same in drawing traffic and conversion to your site.</p>
<p>The main difference between the two is that Google Ads does not feature product pictures while Google Shopping does.</p>
<p>Google Ads and Google Shopping are charged using cost-per-click (CPC) in which advertisers pay a certain amount of fee each time one of their ads is clicked.</p>
<p>Your <strong>beauty marketing campaigns</strong> or ads will appear on top of the first page of Google Search Engine Results Page (SERP).</p>

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			<h3 id="google-my-business">Google My Business</h3>
<p>While Google Shopping and Google Ads are paid tools, <a href="https://www.google.com/business/" target="_blank" rel="noopener noreferrer">Google My Business</a> is a free tool that businesses can use to gain visibility and market their business.</p>
<p>If you haven’t claimed and verified your Google My Business listing, you would want to do so immediately.</p>
<p>When you claim and verify, you are telling Google that you do own the business, that you are at that address and that is your contact information.</p>
<p>Once you claim and verify, you will have more control over your Google My Business profile. You can add photos and information, respond to reviews, and most importantly, connect to your website which will improve SEO.</p>
<p>Why is Google My Business helpful? Well, for a start, it gives you the power to attract and engage customers when they search for your business on Google.</p>
<p>Thus, you want to make sure all your information is correct. This is because your Google My Business listing will show up when people search for your business name.</p>
<p>Moreover, you can add a product catalog to your Google My Business listing. This way, you can highlight certain beauty products to potential customers which can help generate more traffic to your site.</p>
<p>Suggested read: <a href="https://edesign.my/blog/google-my-business/" target="_blank" rel="noopener noreferrer">Why your business needs Google My Business</a></p>
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<h2>Start Marketing Your Beauty Products via Google</h2>
<p>Know you know <strong>how to market your beauty brand</strong> so don’t ignore Google any longer. To keep up with the <strong>digital strategy for beauty brands</strong>, you must make use of Google’s remarkably effective services in order to reach a greater audience and increase sales with the best <strong>marketing in the beauty industry.</strong></p>
<p>Are all these information too much? You don’t know where and how to start? Worry not as you can always reach out to us. Our marketing experts will handle all your <strong>digital marketing activities</strong> for you.</p>

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</div><p>The post <a href="https://edesign.my/blog/should-you-market-your-beauty-products-via-google/">Should You Market Your Beauty Products via Google?</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>Logistics Business &#8211; How To Convert Online Leads To Logistics Sales</title>
		<link>https://edesign.my/blog/how-to-convert-online-leads-to-logistics-sales/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Mon, 19 Apr 2021 07:59:09 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience engagement]]></category>
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		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[logistics industry]]></category>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/how-to-convert-online-leads-to-logistics-sales/">Logistics Business &#8211; How To Convert Online Leads To Logistics Sales</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1200" height="630" src="https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales.jpg" class="vc_single_image-img attachment-full" alt="convert traffic" title="facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales" srcset="https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales.jpg 1200w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-800x420.jpg 800w, https://edesign.my/wp-content/uploads/2021/04/facebook-logistics-business-how-to-convert-online-leads-to-logistics-sales-600x315.jpg 600w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></div>
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			<h2>Convert online leads into your logistics customers</h2>
<p>The internet is undeniably flourishing with information on the power of B2B digital marketing especially from the impact of the COVID-19 hit. But, most logistics companies seem to neglect to invest in their digital presence. What more to convert online leads into their logistics sales.</p>
<p><span id="more-10491"></span></p>

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			<h2>Why use digital marketing in logistics?</h2>
<p>The irony is that <a href="https://en.wikipedia.org/wiki/Logistics" target="_blank" rel="noopener noreferrer">logistics</a> is one of the perfect industries in which digital marketing (if done right) can grow its business tremendously. Why?</p>
<ul>
<li>Customer relationships rely heavily on trust.</li>
<li>Sets yourself above the competition by establishing expertise.</li>
</ul>
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			<h2>How do you generate logistic leads?</h2>
<p>The most thing we know to do in order to generate more traffic to a website is to make it mobile-friendly and interactive.</p>
<p>Well, there is more to it &#8211; buying traffics, optimizing SEO for search results, and sharing needed, problem-solving information.</p>
<p>These elements are essential for your website to gain more online traffic to your website.</p>
<p>And, doing so, you indicate that you are legit and experienced in the logistics industry.</p>

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			<h3>Buy traffics to your business website</h3>
<p>Paid advertisement is another term for buying traffics. We believe it is an excellent way to attract an accurate group of visitors to your website.</p>
<h4><strong>How to target the right audience?</strong></h4>
<ol>
<li style="text-align: left;">Know the goals of your ads</li>
<li>Segment your audiences</li>
<li>Create buyer personas</li>
<li>Run ads on the right channel (Google, Facebook, etc.)</li>
</ol>
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			<h3>Improve Search Engine Optimization (SEO) to Convert Online Leads</h3>
<p>SEO is a method of structuring content on your website to increase search engine ranking for specific terms in organic search results.</p>
<p>In other words, optimize your website with keywords that are frequently searched for in the logistics industry.</p>
<p>Doing so will increase your website&#8217;s visibility rate when potential customers search for words relevant to your business. So, play around with the right keywords!</p>
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			<h3>Content marketing to attract potential logistics customers</h3>
<h4>What is content marketing and how it works?</h4>
<p>Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.</p>
<p>It attracts and retains a clearly defined audience &#8211; and, ultimately, drives customers to buy or subscribe to a product or service.</p>
<p>There are several things content marketing namely,</p>
<ul>
<li>Blogging</li>
<li>Case studies</li>
<li>Social media marketing</li>
</ul>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="840" height="330" src="https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales.jpg" class="vc_single_image-img attachment-full" alt="convert online traffic" title="logistics-business-how-to-convert-online-leads-to-logistics-sales" srcset="https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales.jpg 840w, https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/04/logistics-business-how-to-convert-online-leads-to-logistics-sales-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></div>
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			<h2>How to convert online leads to paying customers</h2>
<h3>Set the right Call-To-Action</h3>
<p>There&#8217;s more than Call-To-Action when converting online leads into paying customers.</p>
<p>By placing inquiry forms or call buttons on your website will not guarantee that you will gains sales. Where you place CTAs and how you manage inquiries play a huge role too.</p>
<p>The most appropriate page to place the CTA banner is above the fold on landing pages or on the top portion of the web page.</p>
<p>For blog articles, on the other hand, is at the bottom of the article and in between the content where appropriate.</p>
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			<h3>Attend to inquiry forms, quotation forms, and Whatsapp inquiries</h3>
<p>It is very important that you attend to all the inquiries within the same day and better yet, within hours. It shows your credibility as a Sales Manager.</p>
<p>Also, the sooner you attend to possible issues, the higher the chances of converting them into buying customers. But, it depends if you can cater to their needs in the logistics business too.</p>
<hr />

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			<h3>Provide downloadable ebooks for free</h3>
<p>If you can book some tips on ways to look for suitable logistics services for various businesses, it will surely be content that many possible visitors would want to download for free.</p>
<p>That way, you too get their data and later use it for email marketing campaigns and for email retargeting purposes. So, in a way you don&#8217;t lose your visitors in a visit.</p>

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			<h2>How do logistics get customers?</h2>
<p>There are many logistics companies in Malaysia and you need to have a unique outlook so businesses want to subscribe to your transportation services.</p>
<p>How to realign your unique selling point? Use this list to set your logistics business back on track.</p>
<ul>
<li><strong>Company experiences, personnel professionalism, and quality control</strong></li>
<li><strong>Services and after-sales services</strong></li>
<li><strong>Facilities and equipment</strong></li>
<li><strong>Previous and current projects or clientele</strong></li>
<li><strong>Company and Personnel Credentials</strong></li>
<li><strong>Powerful CTA</strong></li>
</ul>
<p>Look into how you can serve your customers differently and ensure that their problems get solved.</p>
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			<h2>How do I market my logistics company?</h2>
<p>Stay ahead of your competitors and see more online sales success from your digital marketing efforts. With one of the main strategies being the website, here are 3 more marketing strategies for a logistics service provider to invest in.</p>
<ul>
<li>Google My Business profile</li>
<li>Social Media Marketing</li>
<li>Video Content</li>
</ul>
<p><strong>Suggested read: <a href="https://edesign.my/blog/google-my-business/" target="_blank" rel="noopener noreferrer">Why Logistics Business needs Google My Business</a></strong></p>
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			<h2>You can convert online leads into real sales in 2021</h2>
<p>Bear in mind that even if you&#8217;re a traditional business, you need to have your own <strong>business website.</strong></p>
<p>Also, we welcome you to reach out to us for <strong>effective digital marketing activities</strong> done for your business by our Marketing Experts. You need not crack your head about Digital Marketing.</p>
<p>Take care of your logistics business and we will bring you traffic and customers flocking on both your ads and websites.</p>

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</div><p>The post <a href="https://edesign.my/blog/how-to-convert-online-leads-to-logistics-sales/">Logistics Business &#8211; How To Convert Online Leads To Logistics Sales</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>How to Convert Traffic to Real Sales &#8211; Heavy Machinery Business</title>
		<link>https://edesign.my/blog/convert-online-traffic-to-real-sales-heavy-machinery-business/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Wed, 24 Mar 2021 05:42:11 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisement]]></category>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/convert-online-traffic-to-real-sales-heavy-machinery-business/">How to Convert Traffic to Real Sales &#8211; Heavy Machinery Business</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10449 size-full" src="https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales.jpg" alt="convert traffic" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales.jpg 1200w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-800x420.jpg 800w, https://edesign.my/wp-content/uploads/2021/03/facebook-heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-600x315.jpg 600w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>

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			<h2>Convert traffic online</h2>
<blockquote><p>
How to ever convert traffic online that definitely make sales for a heavy machinery business?
</p></blockquote>
<p>There is no point in getting visitors who simply click through your website and pass on. You only make money online when you capture that online visitors and <strong>convert traffic</strong> to buyers.</p>
<p>But, heavy machinery suppliers typically make sales traditionally. With other traditional businesses making way to be visible online, it&#8217;s a smart move that you&#8217;re on the internet too.</p>
<p>Trust us, your <strong>business website</strong> will shower you with more enquiries and leads in the long run. <span id="more-10441"></span></p>

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			<h2>How do I increase traffic to my website in 2021?</h2>
<h3>Buy traffics to your business website</h3>
<p>The most obvious is <strong>buying traffic</strong> via <strong>paid advertisements</strong>. Be it <strong>paid search</strong> or <strong>display advertising</strong>, they are excellent ways of attracting visitors. Also, you get to build your <strong>brand</strong> and get your site visible to people.</p>
<p>But before you run any<strong> advertisement</strong>, adjust your paid strategies to suit your goals &#8211; want more traffic or looking to <strong>increase conversions</strong> too.</p>
<p>Anyhow, the best person to look for advice on running advertisements for your heavy machinery business in Malaysia is a <strong>professional Digital Marketer</strong> (Hint: <a href="https://edesign.my/contact/" target="_blank" rel="noopener noreferrer">Ours is cool!</a>).</p>
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			<h3>Content marketing for your business</h3>
<blockquote><p>
Content marketing, on the other hand, delivers 3x as many leads and costs 62% less than other marketing channels.
</p></blockquote>
<p><strong>Content marketing</strong> does not only open up a conversation with your audience but keep conversations fresh, helpful and engaging over time too. Also, content marketers who blog are said to see 13x more positive <strong>ROI.</strong></p>
<p>So, as you build your <strong>content marketing approach</strong> via <strong>blog articles</strong>, you <strong>boost your SEO and traffic</strong>.</p>
<p>Generate <strong>high-quality conten</strong>t that is relevant to the <a href="https://www.bnfgroup.net/" target="_blank" rel="noopener noreferrer">heavy machinery</a> industry in Malaysia and share <strong>downloadable catalogues</strong> for your audience.</p>
<p>When you produce <strong>useful content</strong> that answers searchers&#8217; questions, Google will reward you with a better <strong>ranking</strong> in the <strong>search engine results.</strong></p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10448 size-full" src="https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales.jpg" alt="convert traffic" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales.jpg 840w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>

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			<h2>How to convert traffic to paying customers?</h2>
<p>There is no one way to <strong>converting leads into your paying customers</strong>. But, generally, you need to remember that your leads will turn into your customers only if you follow up with them as soon as you can.</p>
<blockquote><p>
The slower the follow-up, the higher the chances of losing business to a competitor.
</p></blockquote>
<p>Your <strong>heavy machinery business website</strong> can corporate with more than one <strong>Call-To-Action channels.</strong> We&#8217;ve put together 5 easy tips to help you turn more <strong>website leads</strong> into <strong>paying customers.</strong></p>

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			<h3>Conversion by WhatsApp enquiries and direct phone calls</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10465 size-full" src="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button.png" alt="conversion-rate" width="1163" height="699" srcset="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button.png 1163w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-300x180.png 300w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-1024x615.png 1024w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-768x462.png 768w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-500x301.png 500w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-800x481.png 800w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-whatsapp-button-600x361.png 600w" sizes="auto, (max-width: 1163px) 100vw, 1163px" /></p>
<p>Most potential customers don&#8217;t prefer waiting long for feedbacks. That too means that they&#8217;d rather want to contact you directly to enquire than to mail you for quotations.</p>
<p>So, having a <strong>WhatsApp widget</strong> on your <strong>business website</strong> will increase the <strong>conversion rate</strong> as you get to address their problems immediately and provide them with solutions.</p>
<p>The same applies to <strong>direct phone calls</strong>. B&amp;F Group, for instance, ensured to display both the Whatsapp widget, phone number and email address to provide options to their clients.</p>
<p>Don&#8217;t wait for your clients to contact you again for the next<strong> follow-ups</strong>. Instead, be ready to contact them asking if they are happy with the services and are looking for any other assistance.</p>
<p>Such a <strong>conversational business relationship</strong> will contribute to your heavy machinery business in the long run. The reason being, you are proving to your customers that you care for their projects and safety measures.</p>
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			<h3>Conversion via downloadable guidelines for FREE</h3>
<p>While you build your reputation, it&#8217;s best if you can contribute some value by sharing the most needed information or guidelines on wheel loader maintenance or handling manual for your site visitors.</p>
<p>Doing so is one of the ways to showcase your expertise and<strong> build credibility</strong>. As visitors share their email address to download the guidelines for free, you can then track their search data and feed them with the solutions for the problems they are looking to solve.</p>
<p>Here is where <strong>retargeting email marketing campaigns</strong> take place. Now, you will get smarter at keeping your visitors, converting them to leads and later your loyal customers.</p>
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			<h3>Claim free vouchers for first-time purchasers</h3>
<p>Everybody loves free things because they get to save up something while purchasing something they need. So, to have your<strong> leads convert into buyers</strong>, you need to first give them a reason to lock themselves up with you.</p>
<p><strong>Claiming free vouchers</strong> could be one of the best ways for your customers to experience your products and services. Once they&#8217;ve signed a contract with you then it&#8217;s your time to shine and give your best in the business.</p>
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			<h3>Featured and recommended products or services</h3>
<p>When you trace your<strong> website clicking performances</strong>, you&#8217;ll realise that your site visitors click through random pages but not enquire or purchase anything.</p>
<p>So, have a business website with a <strong>monthly banner</strong> that suggests products and services and how they solve possible problems.</p>
<p>In a way, you&#8217;re also recommending them your bestsellers and most demanded heavy machinery in Malaysia. Indirectly, you get to guide your potential clients to make the right choices or the least, provide an opportunity to consult you to make a better decision.</p>
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			<h3>Enquiry or quotation forms</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10459 size-full" src="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form.png" alt="website-conversion" width="969" height="743" srcset="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form.png 969w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form-300x230.png 300w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form-768x589.png 768w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form-500x383.png 500w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form-800x613.png 800w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-enquiry-form-600x460.png 600w" sizes="auto, (max-width: 969px) 100vw, 969px" /></p>
<p>The <strong>enquiry or quotation forms</strong> are common on a website. But, we suggest you pay extra attention to where you locate these forms and how powerful your<strong> Call-To-Action</strong> is.</p>
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			<h3>Where do you put the CTA?</h3>
<h4>Above the website fold</h4>
<p><strong>What is above the fold mean?</strong></p>
<p><strong>Above the fold</strong> is the area your visitors arrive on before they begin to scroll to the content below. So, placing at least one CTA above the fold ensures it is immediately seen upon landing.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10457 size-full" src="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner.png" alt="convert-online-traffic" width="1034" height="535" srcset="https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner.png 1034w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-300x155.png 300w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-1024x530.png 1024w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-768x397.png 768w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-500x259.png 500w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-800x414.png 800w, https://edesign.my/wp-content/uploads/2021/03/convert-traffic-monthly-website-banner-600x310.png 600w" sizes="auto, (max-width: 1034px) 100vw, 1034px" /></p>
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			<h4>Inline throughout your content</h4>
<p><strong>Inline CTAs</strong> are located in the body text of a <strong>blog post</strong> that looks like an anchor text. They are typically bolded with in-your-face buttons at the end of your blog post or in the sidebar.</p>
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			<h4>In popup to grab visitor&#8217;s attention</h4>
<p>Ah! The classic <strong>website popup</strong>. Hate it or love it, popups are still one of the most powerful ways to get your visitor&#8217;s attention. But, make sure they don&#8217;t annoy your visitors making a bad impression on your website.</p>
<p>Apply simplicity, clear words and irresistible CTAs to get your visitors to invest their 10 seconds in reading your <strong>popup CTAs.</strong></p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10450 size-full" src="https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2.jpg" alt="convert traffic" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2.jpg 840w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2-800x314.jpg 800w, https://edesign.my/wp-content/uploads/2021/03/heavy-machinery-business-tips-how-to-convert-online-traffic-to-real-sales-2-600x236.jpg 600w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>

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			<h2>How do I get online sales on my website?</h2>
<p>There are many heavy machinery suppliers in Malaysia and you need to have a <strong>unique selling proposition (USP)</strong> in order for contractors to buy machinery from you.</p>
<p>We&#8217;ve discovered 6 fundamental elements to look at so you can make a good heavy machinery manufacturer and supplier in Malaysia.</p>
<ul>
<li><strong> Company experiences, personnel professionalism and quality control</strong></li>
<li><strong>Products and after-sales services</strong></li>
<li><strong>Facilities, equipment and spare parts</strong></li>
<li><strong>Previous and current projects or clientele</strong></li>
<li><strong>Company and Personnel Credentials</strong></li>
<li><strong>Powerful CTA</strong></li>
</ul>
<p>Look into how you can serve your customers differently and ensure that they are essential to solve your customers&#8217; problems.</p>
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      <h2>Profiles That Speak. Websites That Convert.</h2>
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			<h2>How do you market heavy equipment?</h2>
<p>Stay ahead of your competitors and see more online sales success from your digital marketing efforts. With one of the main strategy being the website, here are 3 more marketing strategies for heavy equipment suppliers to invest in.</p>
<ul>
<li>Google My Business profile</li>
<li>Search Engine Optimization</li>
<li>Video Content</li>
</ul>
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			<h2>You can convert traffic into real sales in 2021</h2>
<p>Bear in mind that even if you&#8217;re a traditional business, you need to have your own <strong>business website.</strong></p>
<p>From all the <strong>advertising</strong> or <strong>social media marketing</strong>, you must <strong>generate the traffic to your website</strong> and avoid marketplaces such as mudah.my that has too many competition. That way, you can also <strong>rank your website better on Google search results.</strong></p>
<p>Suggested read: <a href="https://edesign.my/blog/improve-website-ranking/" target="_blank" rel="noopener noreferrer">Improve your website ranking</a></p>
<p>Also, we welcome you to reach out to us for <strong>effective digital marketing activities</strong> done for your business by our Marketing Experts. You need not crack your head about Digital Marketing.</p>
<p>Take care of your heavy machinery business and we will bring you traffic and customers flocking on both your ads and websites.</p>

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</div><p>The post <a href="https://edesign.my/blog/convert-online-traffic-to-real-sales-heavy-machinery-business/">How to Convert Traffic to Real Sales &#8211; Heavy Machinery Business</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>2 Biggest Digital Marketing Myths Proven False</title>
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		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Mon, 22 Feb 2021 07:37:29 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/digital-marketing-myths/">2 Biggest Digital Marketing Myths Proven False</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div>
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1200" height="630" src="https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1.jpg" class="vc_single_image-img attachment-full" alt="digital marketing myths" title="facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know" srcset="https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1.jpg 1200w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/02/facebook-2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></div>
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			<p>There are many <strong>digital marketing myths</strong> that people believe to be true to date. And, for as long as we don&#8217;t understand how <strong>online marketing</strong> really works for businesses, then our businesses will not grow.</p>
<p>Next, business owners lose hope in their products and services. So,  here are 2 of the biggest digital marketing myths debunked.</p>
<p><span id="more-10356"></span></p>

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			<h2><img loading="lazy" decoding="async" class="aligncenter wp-image-10367 size-full" src="https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1.jpg" alt="digital marketing myths" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1.jpg 840w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-1-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></h2>
<h2>SEO and keywords aren&#8217;t everything</h2>
<p>Many might think <strong>digital marketing strategies</strong> have everything to do with SEO and keywords alone. But, in reality, digital marketing is more than that. Certain keywords from your website or blog may rank first on any search engine including Google. BUT, that doesn&#8217;t you will receive many inquiries. Yes, you heard us loud and clear!</p>
<p>Being able to be on the first page of the search engine is great but what&#8217;s more important is for your website or landing page to have the capability to convert readers into customers.</p>
<h3>How can you convert readers into customers?</h3>
<p>The first step is to determine the ultimate goal of wanting a website or appear on Google.</p>
<p>Being internet users yourselves, you might have clicked on first-ranked landing pages but ended up reading irrelevant content.  Naturally, you click off and find another website. To put it simply, this is how you may be losing your potential customers. Be mindful of the content you&#8217;re sharing!</p>
<p>Ensure that the information you share provides clear solutions for readers.</p>
<p>We&#8217;ve listed several effective ways to attract your readers to become your customers.</p>
<ul>
<li>Show real reviews and testimonials</li>
<li>Create a simple survey</li>
<li>Identify a clear call-to-action</li>
<li>Make your content easier to read</li>
<li>Use case studies</li>
<li>Run retargeting campaigns</li>
<li>Avoid hard selling</li>
</ul>
<p><strong>Internet marketing</strong> is more than growing traffic. So, adopt a better business mindset by not losing track of your ultimate goal.</p>
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			<h2><img loading="lazy" decoding="async" class="aligncenter wp-image-10368 size-full" src="https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know.jpg" alt="digital marketing myths" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know.jpg 840w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/02/2-biggest-digital-marketingmyths-for-business-owners-that-you-didn’t-know-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></h2>
<h2>An aesthetic social media page is not the answer to all your problems</h2>
<p><a href="https://en.wikipedia.org/wiki/Social_media_marketing" target="_blank" rel="noopener noreferrer">Social media</a> is a huge platform filled with millions of other content,  why should they choose yours? Because you give them a reason for them to stop and see what you are telling. By providing precise information that is short, simple, and out of the box, people tend to stick around. Your followers will look forward to seeing what you have to say every day.</p>
<p>One of the easiest ways you can do this is by creating powerful content. Then boost the post via Facebook ads and Instagram ads according to where your community is. We assume you already know this.</p>
<p>It sounds easy but does it really work? And if it works, how does it work?</p>
<p>So many questions in your heads already? Fret not, we will guide you through.</p>
<h3>How do Facebook ads work in 2021? And how can you take advantage of them?</h3>
<p>If your marketing team says Facebook advertising doesn&#8217;t work, don&#8217;t believe them.</p>
<p>Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. So, after creating an ad, you can set a budget and bid for each click or thousand impressions that your ad will receive.</p>
<p>Users from your targeted demographic will then see your ads in the sidebar on Facebook or their newsfeeds. We suggest you create CPC ads that drive traffic to your website.</p>
<p>Facebook&#8217;s features and ads options are a great way to drive engagement and brand awareness. However, Facebook ads that drive users off-site to websites are still the best option for direct response advertisers looking to make a sale.</p>
<h3>What kind of business should advertise on Facebook?</h3>
<ul>
<li>Business with low-friction conversions &#8211; ads that ask users to sign up, not to buy.</li>
<li>Business models with long sales cycles / small purchases &#8211; small purchases are ideal.</li>
</ul>
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			<h2>Read more on the reality of digital marketing</h2>
<p>These are the biggest myths of <strong>digital marketing services</strong> that many business owners like you are likely believed, debunked. And because of that, you are looking at little to no revenue from the internet. So, with your website content being optimized and Facebook ads directing to your website, here&#8217;s the next best thing for you.</p>
<p>Suggested read: <a href="https://edesign.my/blog/increase-website-conversion-rate/" target="_blank" rel="noopener noreferrer">MUST-HAVE elements to increase website conversion rate</a></p>
<p>We are a <strong>digital marketing agency</strong> equipped with the knowledge of <strong>effective digital marketing activities</strong>. You need not crack your head about Digital Marketing. Take care of your business and our <strong>digital marketing specialists</strong> will bring you traffic and customers flocking on both your ads and websites.</p>

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</div><p>The post <a href="https://edesign.my/blog/digital-marketing-myths/">2 Biggest Digital Marketing Myths Proven False</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>5 MUST-HAVE Elements to Increase Website Conversion Rate</title>
		<link>https://edesign.my/blog/increase-website-conversion-rate/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Mon, 25 Jan 2021 09:13:36 +0000</pubDate>
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		<guid isPermaLink="false">https://edesign.my/?p=10314</guid>

					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/increase-website-conversion-rate/">5 MUST-HAVE Elements to Increase Website Conversion Rate</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10318 size-full" src="https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate.jpg" alt="website conversion" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate.jpg 1200w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2021/01/facebook-5-must-have-elements-in-your-website-to-increase-conversion-rate-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<blockquote><p>
For every 100 visitors, you can expect to only get 2 customers. And that too is a pretty good website conversion rate.
</p></blockquote>
<p>Typically, <strong>website conversion rates</strong> average around 2%. There are many <strong>websites</strong> that only have a 0.1% or 0.2% <strong>online conversion rate</strong>. This also means that it takes them, 1000 visitors, to get a customer.</p>
<p>If you&#8217;re facing the same issue, you&#8217;re reading the right article because we have proven results of our clients&#8217; <strong>website conversion rate optimization</strong> using these 5 Steps. Recheck if your website has the elements that we are mentioning to improve your <strong>website conversion</strong> rate.<span id="more-10314"></span></p>
<h2>What is website conversion?</h2>
<p>A <strong>website conversion</strong> happens when a visitor of your website completes a <strong>pre-determined and desired action</strong> on your website such as signing up for a <strong>newsletter</strong>, enquiring via the WhatsApp button, or filling up the inquiry form. The percentage of visitors that complete such actions are known as your<strong> web conversion rate</strong>.</p>

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			<h2>How to increase your website conversion rate?</h2>
<ol>
<li><a href="#free">Free downloads of Guideline, Tips, Recipe, Manual or Catalog</a></li>
<li><a href="#whatsapp">WhatsApp call button</a></li>
<li><a href="#phone">Phone call button</a></li>
<li><a href="#request">Request a quote form</a></li>
<li><a href="#enquiry">Inquiry form</a></li>
</ol>

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			<h3 id="free">Website conversion via free downloads of Guidelines / Tips / Recipes / Manual / Catalogs</h3>
<p>When your visitors click on your <strong>website</strong>, it means they are intentionally looking for a solution to something they are experiencing. And, they hope for your website to provide them with the solution.</p>
<p>It could be as simple as precise details of the products you offer or recipes for unique dishes. But, first, you need to identify what your visitors are expecting that you&#8217;re not providing.</p>
<h4>How can you find out?</h4>
<p>You can grasp the possible issues that your <strong>potential customers</strong> face by the calls and <strong>inquiries</strong> you receive depending on the nature of your business. It could be regarding a recipe that is trending online, machinery features that they want to rent, or even a manual to run a food business.</p>
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			<h3 id="whatsapp">Increase Website Conversions with WhatsApp call button</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10319 size-full" src="https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate.jpg" alt="website conversion" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate.jpg 840w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p>The <strong>Whatsapp Call Butto</strong>n is one of the few forms of good <strong>Call-To-Action</strong> on your <strong>business website.</strong></p>
<blockquote><p>
53% of people said that they prefer to shop with a business they can contact through a direct message.
</p></blockquote>
<p>Your website will look more effective, interactive, and welcoming by adding a <strong>CTA button</strong>, especially the WhatsApp call button if that is one of the ways your customers can reach out to you.</p>
<p>Whatever route you choose, getting on board will allow you to connect to millions of people who use WhatsApp every day to boost your <strong>eCommerce conversion rate optimization</strong>.</p>
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			<h3 id="phone">Web conversion through a phone call button</h3>
<p>It is not only about adding a <strong>phone call button on your website</strong> and waiting for the <strong>online store conversion rate</strong> to happen magically. As an added effort, you need to conduct <strong>special campaigns</strong> alongside the phone call button.</p>
<p>Why? Here is where you can identify if the <strong>campaigns</strong> are what your visitors are looking for. It is a <em>&#8220;trial and error&#8221;</em> process that you need to practice in order to identify what your <strong>potential customers</strong> are looking for in your business services and products.</p>
<p>But, remember that there are businesses that receive more phone calls than any other inquiries due to the nature of business and the type of clients they cater to. For instance, if you offer heavy machinery rental or parts servicing, your clients will be people who manage construction projects or work in the mining industry. Hence, they usually want answers or solutions immediately on quotations or machinery services. They prefer to call and enquire directly.</p>
<p>So, if your business website has the phone call button in strategic places such as the Landing page, Products page, and Services page, you are high to <strong>increase website conversion rate</strong>. More of your visitors will be your customers.</p>
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			<h3 id="request">Website conversion via Quote Form</h3>
<p>If you are running a project-based service business, then displaying a high-end, user-friendly request quote form on your <strong>website</strong> is a must. This form not only makes it easy for your customers to get in touch with you but ensures that you get to collect all the information you need in order to personalize your quotation for each customer.</p>
<h4>How to create a basic request a quote form?</h4>
<p>A business that provides services with flexible prices should have a request for a <strong>quote form</strong> for a<strong> high converting website</strong>. Instead of leaving your visitors hanging on what they should do, you can provide them with a form of what services they are looking for &#8211; specific services or combo. This form can help you scale your business and <strong>improve website conversion rate</strong>.</p>
<p>Here, you can collect leads as well. So, take note of what you need in your Quote Form:</p>
<ul>
<li>Required information</li>
<li>Form length</li>
<li>Integrate with CRM or <a href="https://en.wikipedia.org/wiki/Email_marketing" target="_blank" rel="noopener noreferrer">Email Marketing Services</a></li>
</ul>
<p>So, make your form as simple and straightforward as possible because you should not allow your <strong>potential customer</strong> to spend more time filling out a form which may cause them to fill it up halfway making them forget to click the Submit Button, get distracted and you are left with no inquiries.</p>
<p>You can get most of the details after your potential customer drops in their inquiry via your website. At least now you have a lead.</p>
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			<h3 id="enquiry">Website conversion via Enquiry Forms</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10320 size-full" src="https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01.jpg" alt="website conversion" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01.jpg 840w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2021/01/5-must-have-elements-in-your-website-to-increase-conversion-rate-01-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p><strong>Inquiry forms</strong> are the most <strong>basic CTA</strong> that your website should have as a <strong>channel for website conversion.</strong> Another way to upgrade this <strong>inquiry form</strong> is to incorporate a <strong>CTA link or banner</strong> on every website page. This will trigger visitors to click on them and fill up the inquiry forms.</p>
<p><strong>Blog pages</strong> are a few of the powerful elements in your website to direct your readers and visitors to become customers. Not all customers are looking for services per se. They may also want to know how they can solve certain problems themselves. So, as much as your website can suggest such solutions it will build your credibility in the services you provide.</p>
<p>What happens next is that if the visitor is unable to produce good results, they can easily fill up the <strong>inquiry form</strong> on your blog pages. Which then leads to becoming your customer.</p>
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<p>Customers don&#8217;t just come falling from the sky. After all of the <strong>website conversion optimization</strong> efforts, remember to <strong>keep track of results</strong> if any. If you are seeing some results, you&#8217;re doing it right!. Then, you can improve them as you go with special campaigns and infusing with other website elements.</p>
<p>The <strong>best converting websites</strong> constantly <strong>analyze the outcome and optimize your website converting activities</strong> for optimum results.</p>
<p>With that in mind, you&#8217;ll need professional <strong>website conversion optimization services</strong> to build bigger traffic while you implement these techniques. Not only can you create an establishment, but also add genuine value to your community.</p>
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		<title>Why Your Business Needs Google My Business</title>
		<link>https://edesign.my/blog/google-my-business/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Mon, 21 Dec 2020 04:17:02 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[Planning]]></category>
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		<guid isPermaLink="false">https://edesign.my/?p=10253</guid>

					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/google-my-business/">Why Your Business Needs Google My Business</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10275 size-full" src="https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business.jpg" alt="Why Your Business needs Google My Business" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business.jpg 1200w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2020/12/facebook-why-your-business-needs-google-my-business-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<p><strong>Google My Business (GMB)</strong>, previously known as <strong>Google Places for Business</strong> has been offering companies a great opportunity to appear on the <strong>Google search engine</strong>. Being on this platform, anyone can know your business.</p>
<p>We remember having days of phone books and business cards as primary methods to make people know we exist. With <strong>online directories</strong>, your business is easier to find with Google My Business Malaysia.</p>
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<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10268 size-full" src="https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business.jpg" alt="Why your business needs Google My Business" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business.jpg 840w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<h2>Why your business needs Google My Business?</h2>
<ol>
<li><a href="#map">Shows Up in Google Maps Searches</a></li>
<li><a href="#local">Shows Up In Google’s Local 3-Pack</a></li>
<li><a href="#boost">Star Ratings Boost Your Business</a></li>
<li><a href="#traffic">Increases Traffic and Sales</a></li>
<li><a href="#rank">Ranks Higher in Results</a></li>
<li><a href="#google">Free Google Advertising</a></li>
<li><a href="#stand">Stands Out from Competitors</a></li>
</ol>

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			<h3 id="map">1. Shows Up in Google Maps Searches</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10262 size-full" src="https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1.png" alt="Why your business needs Google My Business" width="1474" height="856" srcset="https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1.png 1474w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-600x348.png 600w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-300x174.png 300w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-1024x595.png 1024w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-768x446.png 768w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-500x290.png 500w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-800x465.png 800w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-maps-1-1280x743.png 1280w" sizes="auto, (max-width: 1474px) 100vw, 1474px" /></p>
<p>The next most important factor that sells your services or products after an online review is <strong>searching for a local business</strong> that is in proximity to the searcher&#8217;s location.</p>
<p>Today, almost everyone <strong>Google searches</strong> for anything under the sky. Imagine the benefit you&#8217;d gain out of putting your <strong>business location</strong> on <strong>Google Maps</strong>. People nearby would love to know you!</p>
<p>Google Maps has the ability to immediately populate with dozens of red markers, each indicating<strong> local business</strong> that suits your search criteria. They will immediately know you run a business they are looking to know more or work with.</p>
<p>You only need to <a href="https://www.google.com/intl/en_my/business/" target="_blank" rel="noopener noreferrer">create a Google My Business account</a> with simple steps. Create a <strong>Google My Business listing</strong> and complete the verification steps, you&#8217;re good to go!</p>
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			<h3 id="local">2. Shows Up In Google’s Local 3-Pack</h3>
<p>If you noticed, for the past few years when you Googled for local businesses, there was a <strong>7-pack listing</strong> displayed on the top page of the search results. But, now it has been reduced to a <strong>3-pack</strong> listing in the connotation of the best 3.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10263 size-full" src="https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack.png" alt="screenshot of maps GMB" width="924" height="862" srcset="https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack.png 924w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack-600x560.png 600w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack-300x280.png 300w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack-768x716.png 768w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack-500x466.png 500w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-google-3-pack-800x746.png 800w" sizes="auto, (max-width: 924px) 100vw, 924px" /></p>
<p>To get into this club, many businesses have been doing tricks to boost their<strong> local rankings</strong> to be included as the odds of Google&#8217;s local 3-pack.</p>
<p>But, let us tell you the secret!</p>
<p>What most businesses do not know is, by simply creating a free <strong>Google My Business listing</strong>, you can already have great chances of being the odd yet the chosen one by Google.</p>
<h4>What&#8217;s the best about being in the local-3 pack?</h4>
<p>Your business shows up on the listing to show users where your business is located on Google Maps as well as show up before the <strong>organic results.</strong> That&#8217;s a big skip! GMB offers you the benefit of your visibility.</p>
<p>P/s: From a business perspective, brands that show up on Google&#8217;s local 3-pack get a whopping 700% boost on clicks compared to brands that don&#8217;t. So hire a <strong>cheap and reliable google my business 3 pack company</strong> now!</p>
<h4>How will GMB (Google My Business) help optimize my business?</h4>
<ul>
<li>Outshine by sharing the latest and useful information.</li>
<li>Engage with customers via reviews and inquiries.</li>
<li>Set up a free <strong>mobile-optimized website</strong> in less than 10 minutes.</li>
</ul>
<h4>How do I optimize my GMB?</h4>
<ul>
<li>Complete your <strong>Business Profile</strong> information</li>
<li>Post relevant <strong>content</strong></li>
<li>Choose a specific and relevant <strong>category</strong></li>
<li>Upload <strong>good photos relevant to your business</strong></li>
<li>Use a <strong>local contact number</strong></li>
<li>Monitor the Q&amp;A section</li>
<li>Gather <strong>Google Reviews</strong></li>
</ul>
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			<h3 id="boost">3. Star Ratings Boost Your Business</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10264 size-full" src="https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews.png" alt="screenshot of GMB" width="960" height="862" srcset="https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews.png 960w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews-600x539.png 600w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews-300x269.png 300w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews-768x690.png 768w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews-500x449.png 500w, https://edesign.my/wp-content/uploads/2020/12/google-my-business-reviews-800x718.png 800w" sizes="auto, (max-width: 960px) 100vw, 960px" /></p>
<p><strong>Online reviews</strong> today are the biggest influencer for potential customers&#8217; purchase decisions. As a consumer, have you thought of how you bought something online. Did you buy the product with the highest reviews or the lowest?</p>
<p>Not only will you be open for honest <strong>feedback and evaluations</strong>, but also portray that you are genuinely good or should improve. Those nifty <strong>star ratings</strong> next to your business on Google also play a huge role in <strong>boosting your business.</strong></p>
<p>Though this process takes time, your business is sure to appear reliable and credible in the long run. This is especially helpful when your business has competitors nearby and you need to gain a competitive edge.</p>
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			<h3 id="traffic">4. Google My Business Increases Traffic and Sales</h3>
<p>Increasing <strong>quality website traffic</strong> is a challenge on its own. While you cannot run away from the ups and downs throughout the year, what you can have control of is to continuously add values searched by your potential customers.</p>
<p>Hence, having a <strong>Google My Business listing</strong> can boost your numbers at a great difference across the board. There are impressive statistics that stated brands having Google My Business listings have customers purchasing products or services up to 50%.</p>
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			<h3 id="rank">5. Google My Business Ranks Higher in Results</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10269 size-full" src="https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01.jpg" alt="Why your business needs GMB" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01.jpg 840w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/12/why-your-business-needs-google-my-business-01-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p>To be frank, you need to know how to impress Google using your business details. That does not mean you should do anything only to make Google like your business. Provide quality, consistent and accurate information, Google will get you ranked higher in its Search and Maps results.</p>
<p>You need to supply as much information as possible so you can <strong>rank higher on Google My Business</strong>.</p>
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			<h3 id="google">6. Free Google Advertising Platform</h3>
<p>The most common ways we know of getting to the top of<strong> Google&#8217;s SERPs </strong>are via <strong>Google Ads campaigns</strong> and by improving the <strong>SEO.</strong> But, we also do know the Google Ads requires a budget to run the ads and content-driven SEO takes a longer time to build up your<strong> authority and ranking.</strong></p>
<blockquote><p>
What you might not know is, a Google My Business listing offers a form of fast and free advertising on Google.
</p></blockquote>
<p>First, it costs nothing to create, claim and verify your listing. It takes a short time to optimize your profile with accurate information. And, you will see results quicker than with building up your <strong>organic search results</strong> through websites.</p>
<p>So, while you make use of <strong>Google Ads and SEO</strong> to drive traffic, you shall add this <strong>marketing strategy</strong> that is cheaper than Google Ads and faster than SEO to reach your business marketing destination.</p>
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			<h3 id="stand">7. Outshine Your Competitors</h3>
<p>People are always in the rush and they simply do not have time to stop and read long descriptions. To cater to the short attention span, your <strong>Google My Business profile</strong> displaying necessary information will do a great help.</p>
<blockquote><p>
To top it off, an effective <strong>Google My Business description</strong> offers a quick snapshot of what your business provides, your unique selling point and values.
</p></blockquote>
<p>That small <strong>snippet of content</strong> can drive huge traffic to your business if done perfectly. So, doing so gives you an opportunity to outshine your competitors.</p>
<p>GMB is now more robust with answer boxes, related questions, and suggestions in the drop-down menu. So, enjoying the benefits of <strong>Google My Business digital marketing</strong> the best way could always make you different from others.</p>
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			<h2>How To Use Google My Business To Get More Customers</h2>
<p>Why use the difficult ways alone when there are easier ways too? Why not make the best out of both worlds?</p>
<p>With that in mind, we suggest you follow the best<strong> inbound marketing</strong> examples to build bigger traffic to your online platform. Not only can you create an establishment, but also add genuine value to your community.</p>
<p>Suggested read: <a href="https://edesign.my/blog/inbound-marketing/" target="_blank" rel="noopener noreferrer">Inbound Marketing Samples that Flock Customers</a></p>
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		<title>5 Inbound Marketing Examples that Flock Customers</title>
		<link>https://edesign.my/blog/inbound-marketing/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Tue, 01 Dec 2020 00:44:23 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/inbound-marketing/">5 Inbound Marketing Examples that Flock Customers</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10292 size-full" src="https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2.jpg" alt="" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2.jpg 1200w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2020/12/facebook-5-inbound-marketing-examples-that-flock-customers-2-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<blockquote><p>
Inbound marketing can be overwhelmingly technical but once you get the hang of it, watch how fast it grows!
</p></blockquote>
<p>There are many <strong>outbound marketing</strong> messages that you choose to skip and some, replay to watch right? And many times we make use of the TV commercials to brush our teeth, grab some food or even get dressed.</p>
<p><strong>Inbound marketing</strong>, on the other hand, knows its customers and target audiences to display to. This is why you come across advertisements and information regarding something you were recently searching for on Google or any online platform. And, you don&#8217;t skip what you want to look at.</p>
<p><span id="more-10224"></span></p>
<h2>What are considered inbound marketing?</h2>
<p>What are some examples of inbound marketing? Here are some of the <strong>best inbound marketing examples:</strong></p>
<ol>
<li><a href="#blog">Blogs</a></li>
<li><a href="#gmb">Google My Business</a></li>
<li><a href="#email">Email Marketing</a></li>
<li><a href="#social">Social Media</a></li>
<li><a href="#ebook">eBooks</a></li>
</ol>

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			<h2 id="blog">Inbound Marketing Blogs</h2>
<p><strong><img loading="lazy" decoding="async" class="aligncenter wp-image-10237 size-full" src="https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers.jpg" alt="" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/5-inbound-marketing-examples-that-flock-customers-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></strong></p>
<p>Generally<strong>, blogging</strong> is the best <strong>flock marketing</strong> to target your audience on your business or online platform. With this <strong>content marketing example</strong>, produce <strong>educational content</strong> that addresses the pain points and questions of your <strong>target audience</strong>. Such relevant information gets your audience to stick around since you educate them with things they are interested to know.</p>
<h3>Why blogging is important for business?</h3>
<ul>
<li><strong>Drives traffic</strong> to your website.</li>
<li><strong>Converts traffic into leads.</strong></li>
<li>Establishes authority and expertise.</li>
<li>Achieves long-term results.</li>
</ul>
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			<h2 id="gmb">Google My Business</h2>
<p>Today, almost everyone <strong>Google searches</strong> for food to try, places to visit, products to buy and services to subscribe to. So, if you have a business running and you want to tell people of your existence, then create a <a href="https://de.wikipedia.org/wiki/Google_My_Business" target="_blank" rel="noopener noreferrer">Google My Business</a> account.</p>
<h3>Why Google My Business listing is important?</h3>
<blockquote><p>
90% of shoppers today search online when they want to find a business and 70% from them purchase from the business they find using <strong>Google Search Engine.</strong>
</p></blockquote>
<p><strong>Google My Business listing</strong> helps your business appear to the right circle of the audience along with interested customers who want to learn more about your business. It contributes to higher inquiry volume and sales.</p>
<h3>How will GMB help optimize my business?</h3>
<ul>
<li>Outshine by sharing the latest and useful information.</li>
<li>Engage with customers via reviews and inquiries.</li>
<li>Set up a free <strong>mobile-optimized website</strong> in less than 10 minutes.</li>
</ul>
<h3>How do I optimize my GMB?</h3>
<ul>
<li>Complete your <strong>Business Profile</strong> information</li>
<li>Post relevant <strong>content</strong></li>
<li>Choose a specific and relevant <strong>category</strong></li>
<li>Upload <strong>good photos relevant to your business</strong></li>
<li>Use a <strong>local contact number</strong></li>
<li>Monitor the Q&amp;A section</li>
<li>Gather <strong>Google Reviews</strong></li>
</ul>
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			<h2 id="email">Inbound Email Marketing</h2>
<blockquote><p>
A successful email marketing strategy is more than tactics.
</p></blockquote>
<p>If you had not known, <strong>email marketing</strong> outperforms all <strong>examples of inbound marketing campaigns</strong>, including SEO, PPC, and content marketing. The reason being, you directly know what your target audience is looking for in your business. The key is in your words and personalization.</p>
<h3>The 3 fundamental ways for you to leverage email campaigns:</h3>
<ul>
<li>Engagement &#8211; information, pictures, videos</li>
<li>Reminders &#8211;  your business adds value to your audience</li>
<li>Action &#8211; good and workable<strong> CTA</strong></li>
</ul>
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			<h2 id="social">Inbound Marketing &#8211; Social Media</h2>
<p>With millions of people flocking on social media, you NEED to have a social media account for your business to attract new and recurring customers. Similarly, just like <strong>email marketing</strong>, you need to create relevant content that makes people want to share and talk about it. That way, you <strong>gain followers</strong> who then potentially turn into your loyal customers. Be it Facebook, Twitter, or Instagram, study where your niche and buyer persona.</p>
<p>Spend time creating <strong>social media promotion plan</strong>, then analyze your top-performing content and <strong>pay to promote</strong> the content that best resonates with your audience.</p>
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			<p id="write"><img loading="lazy" decoding="async" class="aligncenter wp-image-10239 size-full" src="https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01.jpg" alt="5 Inbound Marketing Examples that Flock Customers" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01.jpg 840w, https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/12/5-inbound-marketing-examples-that-flock-customers-01-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<h2 id="ebook">Inbound Marketing &#8211; eBooks</h2>
<blockquote><p>
Instead of feeling like another blog, a downloadable <strong>inbound marketing eBook</strong> feels far more like a real item of value.
</p></blockquote>
<p><strong>eBooks inbound marketing</strong> primarily functions as a <strong>lead-generating tool</strong> that offers your users an opportunity to opt-in their contact information in exchange for your discovery. On top of that, writing an <strong>eBook</strong> gives you the ability to showcase your authority and credibility on a subject that concerns your audience which blogs can never do.</p>
<p>The perceived value of eBooks has made it one of the best ways to generate leads and collect data to create pools of community for your business.</p>
<h3>Use eBooks to strengthen brand</h3>
<p>Basically, eBooks can be one of the best ways to show people how trustworthy and reliable you are for answering subjects and questions that concern your audience. And having to engage with them in a creative way, you can keep looking for what your customers want, need, and desire.</p>
<h3>Use eBooks as Marketing Campaign</h3>
<p>For simpler topics, you can make use of blogs to share information that you have. But, with more complex topics and subjects, users prefer having a longer form of content with detailed information. You can&#8217;t give so much in blog posts.</p>
<p>So, create an eBook that builds around the theme of your marketing campaign. This way you can also take advantage of this marketing campaign to showcase your authority on the subject.</p>
<p>Not to forget, you can work smarter here on. Divide the content in your eBook as parts and make them your blog content with briefer information and later lead them to subscribe to your eBook. With such blog posts, infographics, videos, and podcasts, you have the ability to drive engagement and produce conversions.</p>
<h3>Use eBooks to build Email Marketing List</h3>
<p>Certainly, you can communicate with your audience at ease. But, the challenge lies in growing the <strong>email list.</strong></p>
<blockquote><p>
Generally, 92% of consumers trust recommendations of their peers over online advertisements.
</p></blockquote>
<p>So, you are encouraged to promote your eBook on social media as well to create a personalization effect on people. It eventually makes it far easier to build the social proof that establishes trust and inspires people to opt-in and receive your content.</p>
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			<h2>Ride on with Inbound Marketing</h2>
<blockquote><p>
Talking to everyone can also mean talking to no one.
</p></blockquote>
<p><strong>Online inbound marketing</strong> helps you to speak to the right circle of people and this way you waste neither their time nor yours. Hence, get your business involved in these 5 <strong>inbound marketing activities</strong> to <strong>increase traffic and boost sales</strong> as an all-rounder.</p>
<p>But, if you find this information to be quite technical and you don&#8217;t really understand the terms and their uses, reach out to our Professionals. We are detail-focused, so we are great at cross-checking your marketing activities for any issues and get your website ranked well again on the Google search engine fast.</p>
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</div><p>The post <a href="https://edesign.my/blog/inbound-marketing/">5 Inbound Marketing Examples that Flock Customers</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>5 Ways to Improve Your Website Ranking</title>
		<link>https://edesign.my/blog/improve-website-ranking/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Mon, 16 Nov 2020 10:49:35 +0000</pubDate>
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		<guid isPermaLink="false">https://edesign.my/?p=10200</guid>

					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/improve-website-ranking/">5 Ways to Improve Your Website Ranking</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10290 size-full" src="https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking.jpg" alt="" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking.jpg 1200w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/facebook-5-ways-to-improve-your-website-ranking-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>
<p>As much as you want to have a <strong>successful online business </strong>especially during the pandemic, your <strong>website ranking</strong> should be on the first page of the <strong>Google SERP </strong>to get you to that ultimate success.</p>
<blockquote><p>
My rule of thumb is to build a site for a user, not a spider. -Dave Naylor
</p></blockquote>
<p>According to a study, websites on the first page of <strong>Google search result</strong> receives 95% of web traffic compared to the subsequent pages receiving 5% lesser as it goes. But what&#8217;s more of a headache is to be ranked on Google.</p>
<h2>What is website ranking?</h2>
<p>In layman terms, website ranking is referred to as a website&#8217;s position in the <strong>search engine results page.</strong> If you have done any research, you&#8217;d know that it relates to rankings in <strong>Search Engine Optimisation (SEO)</strong> based on the search terms.</p>
<p><span id="more-10200"></span></p>
<h2>Is website ranking the same in every search engine?</h2>
<p>Different search engines have different rankings. A <strong>website&#8217;s ranking</strong> for <strong>keywords</strong> varies from one search engine to another.</p>
<p>Every <strong>search engine</strong> uses its own method for calculating rankings and therefore ranking websites differently &#8211; it includes Bing, Google, Yahoo and more.</p>
<p>So, it is best if you can first identify your <strong>target audience</strong> searching platform and later decide which <strong>search engine method</strong> to use. That being said, here are the <strong>5 Ways to Improve Website Ranking. </strong></p>
<ol>
<li><a href="#publish">Publish good content</a></li>
<li><a href="#update">Update your content</a></li>
<li><a href="#meta">Update the meta description details</a></li>
<li><a href="#links">Use descriptive links</a></li>
<li><a href="#tags">Use alt-tags for images</a></li>
</ol>

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			<h2 id="objective">1. What is good content for a website?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10206 size-full" src="https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking.jpg" alt="5 Ways to Improve Your Website's Ranking" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p><strong>Quality content</strong> will always be the N0 1 driver for your <strong>search engine rankings</strong>. Your <strong>website</strong> is detected by the <strong>algorithm system</strong> that focuses on <strong>keywords</strong>, <strong>most search phrases,</strong> <strong>content quality,</strong> and <strong>high relevancy</strong> to readers.</p>
<p>With that in mind, fine-tune your <strong>web writing skills</strong>. How? You can <a href="https://edesign.my/blog/2020-website-copywriting-guide/" target="_blank" rel="noopener noreferrer">create a successful website copywriting</a> by following the 10 elements discovered.</p>
<h3>Keywords</h3>
<p><strong>Search engine optimization (SEO)</strong> is all about using the right keywords or key phrases. Every page of your <strong>website</strong> should have <strong>relevant keywords</strong> and primarily the <strong>most searched words</strong> or phrases with lesser competition. How to know which keywords should you use? We will come to this in a bit.</p>
<p>Using<strong> multiple keyword phrases </strong>alone can be quite difficult for you to achieve a higher <strong>search engine ranking</strong> unless they are very similar. So, a better way through this is to make a separate page for each <strong>keyword phrase</strong> that you want to target.</p>
<p>&#8220;Playing with keywords&#8221;, does not merely mean to stack up <strong>keywords</strong> almost in every sentence of your content. Consider these few things instead. Find out if you can use part or all of the keyword phrase on:</p>
<ul>
<li>The page.</li>
<li>Page title.</li>
<li>Page headings and subheadings.</li>
</ul>
<p>Speaking of <strong>headings and subheadings,</strong> they play a crucial role in getting the <strong>Google algorithm</strong> to detect your keywords and keyword phrases. Remember that they need to be natural and user-friendly.</p>
<h3>Content</h3>
<p><strong>Content,</strong> on the other hand, is beyond the <strong>URL links, titles, and headings</strong>. They are more influential on <strong>search engine rankings</strong>, so pay close attention. Using <a href="https://en.wikipedia.org/wiki/Yoast_SEO#:~:text=Yoast%20SEO%20is%20a%20search,more%20than%20202%20million%20times." target="_blank" rel="noopener noreferrer">SEO Yoast plugin</a> on your website, you will be automatically guided onto an <strong>optimum frequency of keyword</strong> usages in your content.</p>
<p>Several throughout the page, once or twice in the <strong>opening and closing paragraphs</strong> and a couple more throughout the remaining <strong>content</strong> is usually the norm. However, it also depends on the <strong>length of your content on the page</strong>.</p>
<h3>Keyword Research</h3>
<p>Talking of selecting the <strong>right keywords</strong> or <strong>keyword research</strong>, use <a href="https://en.wikipedia.org/wiki/Google_Trends" target="_blank" rel="noopener noreferrer">Google Trends</a> to observe the <strong>location-based search volume</strong>.</p>
<p>By using this platform, you will be able to understand your readers, their needs, and where they are. Later, providing them with the best solutions and answers to all their related questions.</p>
<hr />
<h2 id="motive">2. How do you update website content?</h2>
<p><strong>Content</strong> is the biggest contributor for your <strong>website</strong> to be ranked better on the search engine. Let&#8217;s say you are on the first page of the <strong>Google search engine</strong> but your content was last updated a year ago. The <strong>search traffic</strong> to that page will eventually decrease.</p>
<p>Readers may find your information outdated. Regularly <strong>updated content</strong> is viewed as one of the best indicators of a site&#8217;s relevancy. So, schedule <strong>content auditing</strong> and keep them fresh. Then, the highest <strong>site traffic</strong> will be yours.</p>
<p>Not to forget, you must be clear on the role of <strong>writing on your website</strong>. Whether it is for the pages or blogs, they implement different types of approaches.</p>
<p>This is where <strong>copywriting</strong> and <strong>content writing</strong> skills come to place. Learn the differences or you may reach out to experts for better assistance (Hint: We can do both!).</p>
<p>Suggested read: <a href="https://edesign.my/blog/copywriting-vs-content-writing-know-the-difference/" target="_blank" rel="noopener noreferrer">Copywriting vs content writing. Know the difference?</a></p>
<h3>What is Google Penalty?</h3>
<p>Just as mentioned above, your <strong>website</strong> or <strong>blog page</strong> must be far far away from being penalized by Google or any other <strong>search engine</strong>. The penalty here means the removal of your <strong>webpage</strong> or a bad ranking on <strong>Google</strong> due to poor quality of content or technical defects.</p>
<h3>How to recognize a penalty in Google?</h3>
<ul>
<li>Your website is not ranking well for your brand name anymore and only one keyword is doing well.</li>
<li>Any of your web pages that ranked on the first page of Google search result is slipping back to page two or three without any action from your side.</li>
<li>The entire website has been removed from Google&#8217;s cached search results overnight. (This is quite creepy)</li>
<li>Running a site search and yielding no results.</li>
<li>When you find your website on Google but for a page on your site other than the home page.</li>
</ul>
<p>If you see one or more of these factors, you can be sure that your site got a penalty. But, fret not, update your <strong>website content</strong>, links, and every other technicality and you should be good to go.</p>
<hr />
<h2 id="read">3. Update the meta description details</h2>
<p><strong>Meta title</strong> and <strong>meta description</strong> are the first faces of your page that influence people to click to read. The meta title is responsible for the page titles displayed at the top of a browser window and acts as a headline within the <a href="https://en.wikipedia.org/wiki/Search_engine" target="_blank" rel="noopener noreferrer">search engine</a> results. Meta description, on the other hand, is the textual description that aims to encourage people to read more.</p>
<p>If people were to see irrelevant information, they instantly feel you are not reliable. Review and update this information from time to time with relevant keywords in the metadata too.</p>
<hr />
<h2 id="desires">4. Descriptive links improve website ranking</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10207 size-full" src="https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01.jpg" alt="5 Ways to Improve Your Website's Ranking" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/5-ways-to-improve-your-website-ranking-01-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p>Basically, the written way of being resourceful and reliable on the <strong>internet</strong> is to have relevant links within a text. And, you may think that having &#8220;click here&#8221; links suffice and look professional.</p>
<p>Unfortunately, there is no <strong>search engine value</strong> for the phrase. So, what you can do to improve your search engine ranking is using <strong>relevant keywords</strong> to embed the links. It not only improves <strong>search engine optimization</strong> but adds value to your readers too.</p>
<hr />
<h2 id="write">5. Is Alt text a website ranking factor?</h2>
<p><a href="https://www.pestcontrolservices.my/blog/5-clever-tips-for-termite-control-in-malaysia/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-10219 size-full" src="https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1.jpg" alt="termite control tips" width="1240" height="704" srcset="https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1.jpg 1240w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-600x341.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-300x170.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-1024x581.jpg 1024w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-768x436.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-500x284.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/termite-control-tips-1-800x454.jpg 800w" sizes="auto, (max-width: 1240px) 100vw, 1240px" /></a></p>
<p>Today, <strong>Google search engine result pages</strong> deliver as many related image results as well. Notice how the Images appear at the top of <strong>search results</strong> before any organic text results. But how are these images selected?</p>
<p>Actually, the <strong>alternative text tags</strong> or more known as <strong>alt-text tags</strong> of images in your website helps your website to rank well on <strong>search engine results</strong>.</p>
<p>Always describe your visual and video media using alt-tags so the search engines can locate your page easier for your readers. Because the more your images are visible on search engine results, the higher the <strong>search traffic</strong> you can obtain.</p>
<p>This is one of the few successful <strong>methods to improve your website ranking.</strong></p>
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</div><p>The post <a href="https://edesign.my/blog/improve-website-ranking/">5 Ways to Improve Your Website Ranking</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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		<title>Your Ultimate 2020 Website Copywriting Guide</title>
		<link>https://edesign.my/blog/2020-website-copywriting-guide/</link>
		
		<dc:creator><![CDATA[CL]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 02:39:26 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://edesign.my/blog/2020-website-copywriting-guide/">Your Ultimate 2020 Website Copywriting Guide</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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			<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10287 size-full" src="https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1.jpg" alt="" width="1200" height="630" srcset="https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1.jpg 1200w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-600x315.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-300x158.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-1024x538.jpg 1024w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-768x403.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-500x263.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/facebook-2020-website-copywriting-guide-1-800x420.jpg 800w" sizes="auto, (max-width: 1200px) 100vw, 1200px" />High-converting <strong>website copywriting</strong> helps you to create more <strong>leads</strong>, <strong>subscribers,</strong> and <strong>sales</strong> effortlessly. We know that everybody wants to slide away from working hard whenever we can.</p>
<blockquote><p>
Copy is not written. Copy is assembled.
</p></blockquote>
<p><strong>Copywriting</strong> may not seem like an easy job. And, you are dang right!</p>
<p>But, we assure you that investing a little extra time into writing result-producing copy benefits you in long term.</p>
<h2>What are the types of copywriting?</h2>
<p><strong>Copywriting</strong> can typically fall under 2 categories:</p>
<ul>
<li>SEO Copywriting &#8211; to gain organic traffic to your website.</li>
<li>Direct selling copywriting &#8211; is derivative of TV advertising urging people to take action.</li>
</ul>
<h2>What is website copywriting?</h2>
<p>Basically, <strong>website copywriting</strong> is a process of <strong>writing a copy</strong> that is designed to prompt action on your <strong>website</strong> &#8211; either to subscribe to your <strong>newsletter or services</strong>, <strong>purchase products,</strong> or even for inquiry.</p>
<p>What makes good copywriting? When you see an intentional form of writing throughout your website with no words going to waste.</p>
<p><span id="more-10168"></span></p>
<p>We have heard of people who think <strong>writing content</strong> for their website is like a piece of cake. It&#8217;s wonderful if you know what you&#8217;re talking about. But, some really do not understand that this <strong>web copywriting skill</strong> rarely comes easy.</p>
<p>For those of you who want to learn <strong>website copywriting tips</strong> or would love to have a cross-check on your <strong>website copy work</strong>, check out our <strong>10 Fundamental Elements in our 2020 Website Copywriting Guide.</strong></p>

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			<p>We do our research in-depth to create real results for us, then for you.  So, you can surely count on us.</p>
<p>Remember, keep track of your <strong>website performance</strong> consistently. We would love to hear that you are one of our satisfied customers too.</p>
<h2>How do you do website copywriting?</h2>
<ul>
<li><a href="#objective">Identify your copy objective</a></li>
<li><a href="#motive">Always lead with a motive</a></li>
<li><a href="#read">The goal of each line is to get the next line read</a></li>
<li><a href="#desires">Customers&#8217; needs and desires matter the most</a></li>
<li><a href="#write">Write to a friend (special tips here)</a></li>
<li><a href="#clarity">Have clarity in your copy</a></li>
<li><a href="#questions">Include WH questions</a></li>
<li><a href="#proof">Incorporate proof</a></li>
<li><a href="#objections">Address objections and alternatives</a></li>
<li><a href="#closing">Always be on the closing</a></li>
</ul>

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			<h2 id="objective">1. What is the purpose of copywriting?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10188 size-full" src="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01.jpg" alt="2020 Website Copywriting Guide" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-01-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p>Before placing a dot on your <strong>copy</strong>, you need to first identify every goal of the page you are writing. You must be clear about what you want the reader to do after reading this copy. Break down your goal into precise steps.</p>
<blockquote><p>
What happens if you don&#8217;t have an objective? Your website will not bring you leads nor sales.
</p></blockquote>
<p>Also, place huge importance on penning down what you want to achieve out of every page of the website. Everything that is written will give you a clearer idea of your goal.</p>
<h3>What is your website&#8217;s purpose?</h3>
<p>To get started, take into account your business type and the location in which the website fits within your broader customer journey.</p>
<p>What does this mean? Here are what you can look into,</p>
<p><strong>a. Service business</strong></p>
<p>If your business provides services of any kind, you probably want your visitors to fill out some contact details in a lead form.</p>
<p><strong>b. Product business with shorter buyer cycle</strong></p>
<p>Here, there is a high possibility that you are seeking direct purchases from your visitors.</p>
<p><strong>c. Product business with a longer buyer cycle</strong></p>
<p>Prioritize email sign-ups, newsletters, or ebook subscriptions. Here, you can engage leads in an<strong> email marketing strategy</strong> with informative messages.</p>
<hr />

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			<h2 id="motive">2. Always lead your copy with a motive</h2>
<p>Next, understand that every page on your website has its motive. Do you want to have all the pages on your website because the more the merrier? You&#8217;re WRONG!</p>
<p><strong>If I&#8217;m wrong, then how am I to know which pages are necessary for my business nature?</strong></p>
<p>We are sure you have seen pages like <strong>About Us, Blogs, Portfolio, and Contact Us</strong>. These pages are a need for all <strong>business websites</strong>. Other pages depend on your business nature.</p>
<blockquote><p>
Do remember that you do not want to drag and bore your readers. Stick to your motive.
</p></blockquote>
<p>Let&#8217;s take the <strong>Service page</strong>, for instance. Vocalize the service value proposition. The <strong>About Us page</strong>, on the other hand, establishes credibility and resonates with readers around your mission.</p>
<p><strong>Research tells that we only have on average between 3 to 15 seconds to grab the reader&#8217;s attention. </strong></p>
<p>So, we have to make the most out of the little time. We can&#8217;t emphasize enough to lead your page with a motive so your visitors are able to tell you the point of the page almost immediately without needing to scroll.</p>
<hr />
<h2 id="read">3. The end goal is to get the next line read</h2>
<p>Every word and sentence must be intentional. Make the reading process easy by not using over-complicated words or sentence structure. Every word and line matters to make them want to keep reading the next lines.</p>
<blockquote><p>
So, it&#8217;s not the best time to beat around the bush. If your reader does not continue reading, the points that you want to make are irrelevant to them.
</p></blockquote>
<p>Here on, you may forget about your motive to get them to take action accordingly. Also, as much as we place a serious look upon being intentional, it is not a particularly setting high bar. Use simple words for readers to understand your message, direct and motivate them to continue reading.</p>
<p>This process may take several practices but you will get there for sure. It&#8217;s just a matter of time. You got this!</p>
<hr />
<h2 id="desires">4. Customers&#8217; needs and desires matter the most in website copywriting</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10192 size-full" src="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide.jpg" alt="2020 Website Copywriting Guide" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<blockquote><p>
A<strong> website copywriting</strong> is not all about you and your <strong>brand story</strong> but what you can give your pool of people.
</p></blockquote>
<p>Your customers care first about your brand story but that is only the first impression. The rest depends on the quality of products, experiences, and services you can provide for them.</p>
<p>It is one of the most common mistakes committed by most non-copywriters. They tend to focus on their business, brand, or subject rather than their target audiences.</p>
<p>Everything you say should connect to those needs and desires. Anything outside this line, eliminate in an instant.</p>
<hr />
<h2 id="write">5. Write a copy to a friend</h2>
<p>Throughout what you write on your website, it should sound like you&#8217;re talking to someone.</p>
<p>Speaking to friends and big shots differ depending on the nature of your business.</p>
<p>If your target customers are business owners who are more prone to being formal in their business dealings, you&#8217;d rather want to speak in a formal but not-so-stiff tone. Unlike the creative or fashion-related industries, you need to convince your customers more professionally.</p>
<blockquote><p>
Good website copies read like a well-spoken person talking. It has a straightforward tone and gets to the point without rushing itself.
</p></blockquote>
<h3>What are the basics of copywriting?</h3>
<ol>
<li><strong>Write a segment of copy and read it out loud. or, get someone else to read it out to you. </strong></li>
<li><strong>If it sounds like you&#8217;re playing business, jot down the main points of that segment. </strong></li>
<li><strong>Imagine telling them to a friend. Direct, short, and sweet. Then, re-do.</strong></li>
</ol>
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			<h2 id="clarity">6. Have clarity in your copy</h2>
<p>While many <strong>copywriters</strong> and marketers make a big fuss about persuasion and how magical a <strong>persuasive copy</strong> can be, we believe that the most important element of successful <a href="https://en.wikipedia.org/wiki/Copywriting" target="_blank" rel="noopener noreferrer">copywriting</a> is CLARITY.</p>
<blockquote><p>
Your target customers already know what they want or need. You only have to clarify to them that your services or products are a great match for them.
</p></blockquote>
<h3>How can I make my copywriting better?</h3>
<p>Don&#8217;t get us wrong. If your goal is to trigger their fear or greed, then <strong>persuasive writing techniques</strong> can be helpful. But, if you are working with great products or services that customers will undyingly love, bid goodbye to persuasion.</p>
<p>You really only need<strong> copywriters</strong> because the average person sucks at written communication. When left with their own devices, you will see them creating confusing, disjointed messages that do nothing but misguide.</p>
<p>P/s: Here is where you click the Contact Us button and get our Pro Copywriters to flatter your customers.</p>
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<h2 id="questions">7. Include WH questions</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10187 size-full" src="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02.jpg" alt="2020 Website Copywriting Guide" width="840" height="330" srcset="https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02.jpg 840w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02-600x236.jpg 600w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02-300x118.jpg 300w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02-768x302.jpg 768w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02-500x196.jpg 500w, https://edesign.my/wp-content/uploads/2020/11/2020-website-copywriting-guide-02-800x314.jpg 800w" sizes="auto, (max-width: 840px) 100vw, 840px" /></p>
<p>After all of this information, let&#8217;s do some cross-check if we are on the right track.</p>
<p>Recheck if your website copy clearly speaks of these elements:</p>
<ol>
<li>What is your offer?</li>
<li>Why does it matter?</li>
<li>Where is it offered?</li>
<li>When is it offered?</li>
<li>Who is it offered to?</li>
<li>How does it work?</li>
</ol>
<p>Check your lens and work on your copies if you get strayed. It&#8217;s okay, it happens. Hence, that&#8217;s why we have this step to get you back on track before you&#8217;re too far drifted. You&#8217;re welcome!</p>
<p>But, if you&#8217;d like to get better assistance, reach out to us for a personal touch. We will get you to your destination.</p>
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			<h2 id="proof">8. Incorporate proof in your copywriting</h2>
<blockquote><p>
Nobody believes in magic until you prove it to them.
</p></blockquote>
<p>The magic behind great <strong>copywriting</strong> starts when you get to show proof to your customers with data, testimonials, examples, case studies, and statistics.</p>
<p>One of the best ways you can do this is to get your customers to review honestly on your services or products. From there, you can get some really good phrases for your copy.</p>
<h3>What are you talking about?</h3>
<p>Testimony 1:</p>
<p>&#8220;Honestly, of all the beauty consultants that I have spoken to, you have provided me with 90% of actionable and effective skincare tips that are really affordable.&#8221;</p>
<p>Then, convert these words into your copy:</p>
<p>&#8220;Learn the secret to being forever flawless using these super effective and actionable skincare tips without costing you a fortune.&#8221;</p>
<p>This is what we mean by incorporating the proof into your writing when possible.</p>
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			<h2 id="objections">9. Address objections and alternatives in your website copywriting</h2>
<p>Before your customers come up with their &#8220;BUTs&#8221;, do some thorough research to counter possible and common objections and alternatives that may arise. Not because your services or products are irrelevant, but to show your <strong>target customers</strong> how you outshine others in the industry.</p>
<p>This is basically a sales technique and one of the most powerful persuasive writing you can utilize in your <strong>copywriting.</strong></p>
<blockquote><p>
In interpersonal sales, the first person who brings up an objection wins.
</p></blockquote>
<p>Here is a <strong>website copywriting example</strong>,</p>
<p>&#8220;You might be thinking of this. And here is how we solve it&#8221;, then watch it become a bonus towards pushing the sale through. This is copywriting at its best. Take the most advantage of this <strong>one-way conversation</strong> but don&#8217;t do it too aggressively.</p>
<p>So, for this success to be yours, place importance on <strong>customer feedback.</strong> Here is where you identify the common questions asked. Also, don&#8217;t dig in too much of the things your leads are not possibly thinking about.</p>
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<h2 id="closing">10. Magnetic CTAs in Website Copywriting</h2>
<p>Basically, the ending is always short and sweet. So never over-pitch the sale. Instead, look to close at every available opportunity and have <strong>regular Calls-To-Action (CTAs).</strong> Some of the places may include points where new information is presented. It is like giving them a stronger reason to say &#8220;Yes&#8221; to you. Some <strong>professional website copywriting services</strong> provide this, us included!</p>
<blockquote><p>
The arbitrary rule of thumb is to never want the reader to scroll past two screen&#8217;s worth of info without a chance to convert.
</p></blockquote>
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			<h2>What is the importance of copywriting a website?</h2>
<p>Basically, <strong>copywriting for website content</strong> can help you to communicate your solutions to your target audience. A <strong>copywriter for website content</strong> can also talk to your potential customers in a language that they understand and resonate with. Usually, this is done with<strong> SEO website content writing</strong> for organic results.</p>
<p>With <strong>SEO web copywriting</strong>, you get to help people make a decision that will hypothetically make their lives better. So, create a great copy and change the way people feel about your product. Then, give them the extra push they need to take the next step in forming a relationship with your business.</p>
<p>Make no mistake: great copy by a <strong>website copywriter</strong> can change the way people feel about your product and give them the extra push they need to take the next step in forming a relationship with your business.</p>
<p>Suggested read: <a href="https://edesign.my/blog/copywriting-vs-content-writing-know-the-difference/" target="_blank" rel="noopener noreferrer">Copywriting vs Content Writing. Know the Difference?</a></p>
<p>All in all, digesting all the mentioned tips can be a little extra work for you to work on. Hence, here is where we come to the rescue because we offer the best <strong>website copywriting services</strong>. So, check out our <strong>website copywriting rates</strong> and leave the word war to us.</p>
<h3>Get in touch for our web copywriting services.</h3>

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</div><p>The post <a href="https://edesign.my/blog/2020-website-copywriting-guide/">Your Ultimate 2020 Website Copywriting Guide</a> appeared first on <a href="https://edesign.my">Malaysia Design &amp; Marketing Agency</a>.</p>
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