digital marketing myths

2 Biggest Digital Marketing Myths Proven False

digital marketing myths

There are many digital marketing myths that people believe to be true to date. And, for as long as we don’t understand how online marketing really works for businesses, then our businesses will not grow.

Next, business owners lose hope in their products and services. So,  here are 2 of the biggest digital marketing myths debunked.

digital marketing myths

SEO and keywords aren’t everything

Many might think digital marketing strategies have everything to do with SEO and keywords alone. But, in reality, digital marketing is more than that. Certain keywords from your website or blog may rank first on any search engine including Google. BUT, that doesn’t you will receive many inquiries. Yes, you heard us loud and clear!

Being able to be on the first page of the search engine is great but what’s more important is for your website or landing page to have the capability to convert readers into customers.

How can you convert readers into customers?

The first step is to determine the ultimate goal of wanting a website or appear on Google.

Being internet users yourselves, you might have clicked on first-ranked landing pages but ended up reading irrelevant content.  Naturally, you click off and find another website. To put it simply, this is how you may be losing your potential customers. Be mindful of the content you’re sharing!

Ensure that the information you share provides clear solutions for readers.

We’ve listed several effective ways to attract your readers to become your customers.

  • Show real reviews and testimonials
  • Create a simple survey
  • Identify a clear call-to-action
  • Make your content easier to read
  • Use case studies
  • Run retargeting campaigns
  • Avoid hard selling

Internet marketing is more than growing traffic. So, adopt a better business mindset by not losing track of your ultimate goal.


digital marketing myths

An aesthetic social media page is not the answer to all your problems

Social media is a huge platform filled with millions of other content,  why should they choose yours? Because you give them a reason for them to stop and see what you are telling. By providing precise information that is short, simple, and out of the box, people tend to stick around. Your followers will look forward to seeing what you have to say every day.

One of the easiest ways you can do this is by creating powerful content. Then boost the post via Facebook ads and Instagram ads according to where your community is. We assume you already know this.

It sounds easy but does it really work? And if it works, how does it work?

So many questions in your heads already? Fret not, we will guide you through.

How do Facebook ads work in 2021? And how can you take advantage of them?

If your marketing team says Facebook advertising doesn’t work, don’t believe them.

Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. So, after creating an ad, you can set a budget and bid for each click or thousand impressions that your ad will receive.

Users from your targeted demographic will then see your ads in the sidebar on Facebook or their newsfeeds. We suggest you create CPC ads that drive traffic to your website.

Facebook’s features and ads options are a great way to drive engagement and brand awareness. However, Facebook ads that drive users off-site to websites are still the best option for direct response advertisers looking to make a sale.

What kind of business should advertise on Facebook?

  • Business with low-friction conversions – ads that ask users to sign up, not to buy.
  • Business models with long sales cycles / small purchases – small purchases are ideal.

Read more on the reality of digital marketing

These are the biggest myths of digital marketing services that many business owners like you are likely believed, debunked. And because of that, you are looking at little to no revenue from the internet. So, with your website content being optimized and Facebook ads directing to your website, here’s the next best thing for you.

Suggested read: MUST-HAVE elements to increase website conversion rate

We are a digital marketing agency equipped with the knowledge of effective digital marketing activities. You need not crack your head about Digital Marketing. Take care of your business and our digital marketing specialists will bring you traffic and customers flocking on both your ads and websites.

 

Ready to Promote Your Business on Digital Platforms?

Contact us now for FREE Consultation!

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Alex C
Alex C
2025-01-10
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I signed up for their introductory class on starting a food business. Hugo conducted my class, and he is very knowledgeable and friendly. He patiently answered my long list of questions one by one and even provided advice on some of my concerns. I highly recommend joining their class if you want to learn everything about starting a food business.
Steel Whiskers
Steel Whiskers
2024-10-29
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I registered for their short course on starting a food business. What started out as an hour and half class, turned out to be more than what I expected. Hugo started out walking me through the process of a legit food business; licensing, accreditation and all those good stuff. But I am just starting up and not yet ready for that level of funding. So, we sedgeway into other topics and I ended up feeling like blinders have been lifted off my eyes. Hugo's sharing enable me to get many idea as to how I should design my business, starting with the marketing channel. What, on paper started as an hour and a half course, turned out to be almost as long as a half day course- we ended the discussion only because it was getting ridiculously late. Value for money? Heck yeah! I look forward to be a repeat customer to Zaloha very soon. Highly recommended if you are thinking of starting your own food business. Great job Hugo!
Deaaa aa
Deaaa aa
2024-09-01
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Very professional guidance and advice given. Will recommend 👌
anam husin
anam husin
2024-08-30
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Person incharge very helpful and complete the artwork as per required
Sheng Shyong Chok (Shawn)
Sheng Shyong Chok (Shawn)
2024-08-10
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I am a home based food business operator and I participated in their online class on "How to start my food processing business". The content delivered in the class is packed with important knowledge for me to run my business properly and legally. It also allow me to find a new directions for my business, from licensing, food safety implementation and marketing. I hope I can use their service soon once I am solid with my business foundation.
Bahtera Chakra
Bahtera Chakra
2024-08-07
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Team Zaloha was engaged for Ohhya branding and marketing exercise. Very proud to say, they have done and still doing a great job. Mr Hugo, Ms Choon Ling, Cik Haizatul and the team makes great effort to make your brand shines. Recommending them for a successful start of retail businesses.
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Goh Li Han
2024-07-26
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Very professional, details and friendly !
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Wan Zaleha Wan Kamarul zaman
2024-06-26
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Dear Ms Atikah & Team at Zaloha, Thank you for your service. You have shown good cooperation and it was a pleasure to work with you. We are pleased with the company profile production. Best regards, WZ - Prozas Security (M) Sdn Bhd
Jegathesan Kunasaigran
Jegathesan Kunasaigran
2024-06-25
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Had my company website and profile updated by Zaloha. Everyone on the team was friendly and very professional. Extremely satisfied with the end result. Would recommend to anyone that wants to redo their company image.