There are many digital marketing myths that people believe to be true to date. And, for as long as we don’t understand how digital marketing really works for businesses, then our businesses will not grow.
Next, business owners lose hope in their products and services. So, here are 2 of the biggest digital marketing myths debunked.
SEO and keywords aren’t everything
Many might think digital marketing has everything to do with SEO and keywords alone. But, in reality, digital marketing is more than that. Certain keywords from your website or blog may rank first on any search engines including Google. BUT, that doesn’t you will receive many enquiries. Yes, you heard us loud and clear!
Being able to be on the first page of the search engine is great but what’s more important is for your website or landing page to have the capability to convert readers into customers.
How can you convert readers into customers?
The first step is to determine the ultimate goal of wanting a website or appear on Google.
Being internet users yourselves, you might have clicked on first ranked landing pages but ended up reading irrelevant content. Naturally, you click off and find another website. To put it simply, this is how you may be losing your potential customers. Be mindful of the content you’re sharing!
Ensure that the information you share provides clear solutions for readers.
We’ve listed several effective ways to attract your readers to become your customers.
- Show real reviews and testimonials
- Create a simple survey
- Identify a clear call-to-action
- Make your content easier to read
- Use case studies
- Run retargeting campaigns
- Avoid hard selling
Digital marketing is more than growing traffic. So, adopt a better business mindset by not losing track of your ultimate goal.
An aesthetic social media page is not the answer to all your problems
Social media is a huge platform filled with millions of other content, why should they choose yours? Because you give them a reason for them to stop and see what you are telling. By providing precise information that is short, simple and out of the box, people tend to stick around. Your followers will look forward to seeing what you have to say everyday.
One of the easiest ways you can do this is by creating powerful content. Then boost the post via Facebook ads and Instagram ads according to where your community are. We assume you already know this.
It sounds easy but does it really work? And if it works, how does it work?
So many questions in your heads already? Fret not, we will guide you through.
How do Facebook ads work in 2021? And how can you take advantage of them?
If your marketing team says Facebook advertising doesn’t work, don’t believe them.
Facebook ads are targeted to users based on their location, demographic and profile information. Many of these options are only available on Facebook. So, after creating an ad, you can set a budget and bid for each click or thousand impressions that your ad will receive.
Users from your targeted demographic will then see your ads in the sidebar on Facebook or their newsfeeds. We suggest you create CPC ads that drive traffic to your website.
Facebook’s features and ads options are a great way to drive engagement and brand awareness. However, Facebook ads that drive users off-site to websites are still the best option for direct response advertisers looking to make a sale.
What kind of business should advertise on Facebook?
- Business with low-friction conversions – ads that ask users to sign up, not to buy.
- Business models with long sales cycle / small purchases – small purchases are ideal.
Read more on the reality of digital marketing
These are the biggest myths of digital marketing that many business owners like you are likely believed, debunked. And because of that, you are looking at little to no revenue from the internet. So, with your website content being optimized and Facebook ads directing to your website, here’s the next best thing for you.
Suggested read: MUST-HAVE elements to increase website conversion rate
Also, we welcome you to reach out to us for effective digital marketing activities done for your business by our Marketing Experts. You need not crack your head about Digital Marketing. Take care of your business and we will bring you traffic and customers flocking on both your ads and websites.