For every 100 visitors, you can expect to only get 2 customers. And that too is a pretty good conversion rate.
Typically, website conversion rates average around 2%. There are many websites that only have 0.1% or 0.2% conversion rate. Which also means that it takes them, 1000 visitors, to get a customer.
If you’re facing the same issue, you’re reading the right article because we have proven to improve ours as well as our clients’ website conversion rates using these 5 Steps. Recheck if your website has the elements that we are mentioning to improve your website conversion rate.
What is website conversion?
A website conversion happens when a visitor of your website completes a pre-determined and desired action on your website such as signing up for a newsletter, enquiring via the WhatsApp button or filling up the enquiry form. The percentage of visitors that complete such actions are known as your website conversion rate.
1. Website conversion via free downloads of Guidelines / Tips / Recipes / Manual / Catalogs
When your visitors click on your website, it means they are intentionally looking for a solution to something they are experiencing. And, they hope for your website to provide them with the solution.
It could be as simple as precise details of the products you offer or recipes for unique dishes. But, first, you need to identify what your visitors are expecting that you’re not providing.
How can you find out?
You can grasp the possible issues that your potential customers face by the calls and enquiries you receive depending on the nature of your business. It could be regarding a recipe that is trending online, machinery features that they want to rent or even a manual to run a food business.
2. Website conversion through WhatsApp call button
The Whatsapp Call Button is one of the few forms of good Call-To-Action on your business website.
53% of people said that they prefer to shop with a business they can contact through a direct message.
Your website will look more effective, interactive and welcoming by adding a CTA button, especially the WhatsApp call button if that is one of the ways your customers can reach out to you.
Whatever route you choose, getting on board will allow you to connect to millions of people who use WhatsApp everyday. Isn’t that what you’re looking for?
3. Website conversion through a phone call button
It is not only about adding a phone call button on your website and wait for the website conversion to happen magically. As an added effort, you need to conduct special campaigns alongside the phone call button.
Why? Here is where you can identify if the campaigns are what your visitors are looking for. It is a “trial and error” process that you need to practice in order to identify what your potential customers are looking for in your business services and products.
But, remember that there are businesses that receive more phone calls than any other enquiries due to the nature of business and the type of clients they cater to. For instance, if you offer heavy machinery rental or parts servicing, your clients will be people who manage construction projects or work in the mining industry. Hence, they usually want answers or solutions immediately on quotations or machinery services. They prefer to call and enquire directly.
So, if your business website has the phone call button in strategic places such as the Landing page, Products page and Services page, you are high to increase your website conversion rate. More of your visitors will be your customers.
4. Website conversion via Quote Form
If you are running a project-based service business, then displaying a high-end, user-friendly request quote form on your website is a must. This form not only makes it easy for your customers to get in touch with you but ensure that you get to collect all the information you need in order to personalise your quotation for each customer.
How to create a basic request a quote form?
Know that any kind of businesses that provide services in which prices can be altered will be best to have a request for a quote form on your website. Instead of leaving your visitors hanging on what they should do, you can provide them with a form of what services they are looking for – specific services or combo. This form can help you automate and scale your business.
Here, you can collect leads as well. So, take note of what you need in your Quote Form:
- Required information
- Form length
- Integrate with CRM or Email Marketing Services
So, make your form as simple and straight forward as possible because you should not allow your potential customer to spend more time filling out a form which may cause them to fill it up halfway making them forget to click the Submit Button, get distracted and you are left with no enquiries.
You can get most of the details after your potential customer drops in their enquiry via your website. At least now you have a lead.
5. Website conversion via Enquiry Forms
Enquiry forms are the most basic CTA that you should have on your website to create a channel for website conversion. Another way to upgrade this enquiry form is to incorporate a CTA link or banner on every website page that will trigger visitors to click on them and fill up the enquiry forms.
Blog pages are a few of the powerful elements in your website to direct your readers and visitors to become customers. Not all customers are looking for services per se. They may also want to know how they can solve certain problems themselves. So, for as much as your website can suggest such solutions it will build your credibility in the services you provide.
What happens next is that is the visitor is unable to produce good results due to lack of knowledge and experience, they can easily fill up the enquiry form you display on your blog pages for consultations. Which then leads to becoming your customer.
Keep track, analyse and optimise the website converting activities
Customers don’t just come falling from the sky. After all of the effort squeezed into your business website, remember to keep track of results if any. If you are seeing some results, you’re doing it right and you can improve them as you go with special campaigns and infusing with other website elements.
Constantly analyse the outcome and optimise your website converting activities for optimum results.
With that in mind, we suggest you follow the best inbound marketing examples to build bigger traffic to your online platform while you implement these techniques. Not only can you create an establishment, but also add genuine values to your community.
Suggested read: Inbound Marketing Samples that Flock Customers
Also, we welcome you to reach out to us for effective digital marketing activities done for your business by our Marketing Experts. You need not crack your head about Marketing. Take care of your business and we will bring you customers.