As much as you want to have a successful business online especially during the pandemic phase, your website ranking should be on the first page on Google search engine result to get you to that ultimate success.
My rule of thumb is to build a site for a user, not a spider. -Dave Naylor
It isn’t merely about offering the best products or services while having your website design modern and hybrid but also to let people know that you exist.
According to a study, websites on the first page of Google search result receives 95% of web traffic compared to the subsequent pages receiving 5% lesser as it goes. But what’s more of a headache is to be ranked on Google without incurring penalties. We will explain this later.
What is website ranking?
In layman words, website ranking is referred to as a website’s position in the search engine results page. If you have done any research, you’d know that it relates to rankings in Search Engine Optimisation (SEO) based on the content relevance to the search terms.
Is website ranking the same in every search engine?
We wish that’s how it works to make all our lives better but truth be told, different search engines have different rankings. A website’s ranking for keywords varies from one search engine to another. Every search engine uses its own method for calculating rankings and therefore ranking websites differently – it includes Bing, Google, Yahoo and more.
So, it is best if you can first identify your target audience searching platform and later decide which search engine method to use. That being said, here are the 5 Ways to Improve Your Website’s Ranking.
1. Publish only relevant content
Quality content will always be the evergreen Number 1 driver for your search engine rankings. Your website is detected by the algorithm system that focuses on keywords, most search phrases, content quality and high relevancy to readers.
With that in mind, fine-tune your web writing skills. How? You can create a successful website copywriting by following the 10 elements discovered.
Search engine optimisation (SEO) is all about using the right keywords or key phrases. Every page of your website should have relevant keywords and primarily the most searched words or phrases with lesser competition. How to know which keywords should you use? We will come to this in a bit.
Using multiple keyword phrases alone can be quite difficult for you to achieve higher search engine ranking unless they are very similar. So, a better way through this is to make a separate page for each keyword phrase that you want to target.
“Playing with keywords”, does not merely mean to stack up keywords almost in every sentence of your content. Consider these few things instead. Find out if you can:
- use part or all of the keyword phrase on the page.
- use part or all of the keyword phrase in the page title.
- use part or all of the keyword phrase in the page headings and subheadings.
Speaking of headings and subheadings, they play a crucial role in getting the Google algorithm to detect your keywords and keyword phrases. Whichever parts that you choose from the mentioned considerations, remember that they need to be natural and user-friendly.
Content, on the other hand, is beyond the URL links, titles and headings. They are more influential on search engine rankings, so play close attention. Using SEO Yoast plugin on your website, you will be automatically guided onto an optimum frequency of keyword usages in your content.
Several throughout the page, once or twice in the opening and closing paragraphs and a couple more throughout the remaining content is usually the norm. However, it also depends on the length of your content on the page. So, fall back on the plugin.
Talking of selecting the right keywords or doing keyword research, you can make the best use of Google Trends to observe the search volume according to locations. By using this platform, you will able to understand your readers, their needs and where they are located accordingly. Later, providing them with the best solutions and answers to all the related questions to you and your business.
2. Regularly update your content
Content, being the biggest contributor for your website to be ranked better on the search engine, it is pretty obvious that you must contribute updated information. Let’s say you are on the first page of Google search engine but your content was last updated a year ago, the search traffic to that page will eventually decrease.
Readers may find your information to be outdated and that isn’t their fault. Regularly updated content is viewed as one for the best indicators of a site’s relevancy. So, schedule content auditing and keep them fresh. Then, the highest site traffic will be yours.
Not to forget, you must be clear on the role of writing on your website. Whether it is for the pages or blogs, they implement different types of approach. This is where copywriting and content writing skills come to place. Learn the differences or you may reach out to experts for better assistance (Hint: We can do both and are absolutely cool too!).
Suggested read: Copywriting vs content writing. Know the difference?
What is Google Penalty?
Just as mentioned above, your website or blog page must be far far away from being penalized by Google or any other search engine. The penalty here means the removal of your webpage or a bad ranking on Google due to poor quality of content or defect in the technical parts of the page. Implementing such penalty preserves and elevates the quality of any content found on the internet.
How to recognize a penalty in Google?
- Your website is not ranking well for your brand name anymore and only one keyword is doing well.
- Any of your web pages that ranked on the first page of Google search result is slipping back to page two or three without any action from your side.
- The entire website has been removed from Google’s cached search results overnight. (This is quite a creepy nightmare!)
- Running a site search and yielding no results.
- When you find your website on Google but for a page on your site other than the home page.
If you see one or more of these factors, you can be sure that your site got a penalty. But, fret not, update your website content, links and every other technical part and you should be good to go.
3. Update the meta description details
If you are going to overlook the first impression on your webpage, then basically there is no point in producing quality content. Meta title and meta description are the first faces of your page that influence people to click to read. The meta title is responsible for the page titles being displayed at the top of a browser window and acts as a headline within the search engine results. Meta description, on the other hand, is the textual description that aims to encourage people to read more.
If people were to see irrelevant information, you leave an impression on them that you are not reliable. Keep this information reviewed and updated from time to time. Also, you are encouraged to use relevant keywords in the metadata.
4. Use descriptive links
Imagine telling your like-minded people that you found some information from someone who is in that field and experienced or present with facts. Can you see yourself being more resourceful and reliable?
The written way of being resourceful and reliable on the internet is to have relevant links within a text. And, you may think that having “click here” links suffice and look professional. Unfortunately, there is no search engine value for the phrase. So, what you can do is use relevant keywords to embed the links. It not only improves search engine optimisation but adds value to your readers.
5. Use alt-tags for images
For the amount of time you have spent optimizing your website, the above image must be alarming to you. Today, Google search engine result pages deliver as many related image results as well. Notice how the Images appear at the top of search results before any organic text results. You might be wondering how these images are selected.
Here is where the alternative texts tags or more known as alt-tags come into place with the most important role to get the images in your website to be ranked well on search engine results.
Always describe your visual and video media using alt-tags so the search engines can locate your page easier for your readers. The more your images are visible on search engine results, the higher the search traffic you can obtain. This is one of the few successful methods for improving your website ranking.
Your Website Ranking is in Your Hands
As much as Google and other search engines read your content and post according to the changing algorithm, you must know that these search engines are a system. If you know how they work, you will know how to strategies your content in your website.
But, if you find this information to be quite technical and you don’t really understand the terms and their uses, reach out to our Professionals. We are detail-focused, so we are great at cross-checking your website for any issues and get your website ranked well again on Google search engine fast.