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Case Study

Branding & Digital Marketing for Kiub Lega by eDesign for Seri Azali

Seri Azali

Branding & Digital Marketing for Seri Azali

Experience the Natural Goodness of Kiub Lega by Seri Azali

Seri Azali, a rising name in health and wellness, introduces Kiub Lega: ginger-infused sugarcane cubes designed to boost overall health. These cubes stand out not just for their natural sweetness but also for their numerous health benefits, appealing to a wide range of consumers.

Let’s go through how we successfully launched and promoted Kiub Lega in the competitive health and wellness market. We established a strong brand presence to engage consumers effectively by implementing strategic branding and digital marketing tactics.

The Challenge

Seri Azali faced the challenge of launching Kiub Lega in a competitive market. Goals included creating a unique brand identity, designing attractive packaging, developing a user-friendly website, and effective marketing materials — all to set Kiub Lega apart in the health-conscious consumer market.

Our Role & Results

Branding

Brand Story Development

We crafted a narrative that captures the essence of Kiub Lega by Seri Azali—ginger-infused sugarcane cubes that enhance everyday moments with natural goodness and wellness benefits.

Logo and Brand Colors

Our logo integrates Jawi (Arabic letters) and embodies a feminine aesthetic, designed exclusively for radiant Malaysian superwomen. It symbolizes grace and elegance, reflecting the pure qualities of our ginger-kissed sugarcane cubes.

Brand Guidelines

Our guidelines ensure consistency in how Kiub Lega by Seri Azali is presented across all platforms. From the tone of voice to imagery, it reinforces their branding as the ideal complement to an elegant lifestyle.

Product Packaging and Labeling

Modern Packaging Design

Our sleek packaging reflects Kiub Lega’s natural benefits, tailored for radiant Malaysian superwomen. It’s designed to match your elegant lifestyle.

Informative Labeling

Clear labels on Kiub Lega detail its ginger-infused benefits, ensuring transparency and trust. They’re made to resonate with your wellness goals.

Label Compliance

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We ensure all packaging meets strict food labeling regulations, including nutritional info and health claims. It shows our commitment to quality and authenticity.

 Website and Content

Responsive Website Design

We developed a modern, user-friendly website with easy navigation that matches our brand’s style. It provides a smooth experience on any device.

SEO-Optimized Content

Our website content is crafted to be search engine optimized, helping people find us online. It educates visitors about Kiub Lega’s health benefits and what makes it unique, improving their overall experience.

Analytics and Monitoring

We use analytics tools to track how well our website is performing, what users are doing, and how many visitors become customers. This helps us continuously improve our site and content for better results.

Marketing Collaterals

Roll-Up Banner

We created an attractive roll-up banner showcasing Kiub Lega’s main benefits and features. It was displayed in retail stores and trade shows to raise awareness and draw in potential customers.

Ready for brand excellence?

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Contact us today!

Benefits

  • Targeted Branding

    We focused on creating a brand that Malaysian women would love, emphasizing elegance and wellness.

  • Professional Packaging

    We designed the packaging with Malaysian women in mind, reflecting sophistication and health.

  • Stronger Online Presence

    We amplified Kiub Lega’s appeal among health-conscious Malaysian consumers, driving meaningful engagement.

  • Authentic Connection

    By integrating cultural elements and a feminine aesthetic into our branding, we established an authentic connection with our target audience.

Website: https://www.seriazali.com/

Ready for brand excellence?

Come in for a free consultation!

Contact us today!

Looking for help ? Drop us an email Now !

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Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly.

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2025-07-24
 
 
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Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
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