Guide to Effective Digital Marketing for Manufacturers
Digital marketing for manufacturers helps connect with customers in a meaningful way for lead generation.
Before this, manufacturing businesses relied on finding customers at trade shows, offices, and public advertising campaigns.
Even though this method is still practiced, the competitive landscape today is pushing manufacturers to find better alternatives to marketing – digital marketing.
Let’s take a look at manufacturer digital marketing strategies and how you can implement them.
In general, manufacturing marketing is business-to-business marketing. This makes it more complicated with a longer sales cycle than in business-to-consumer marketing.
Manufacturers target mostly wholesalers or retailers such as construction firms, restaurants, medical institutions, and convenience stores. Since they deal with other businesses, quality control that meets their budget and capability is a top priority. Or else, they will lose business hence, lots of profits.
In addition, manufacturers have a complicated business procurement process. Because the supply is in larger quantities, manufacturers go through many levels such as quotes and demos until the final purchase decision.
Benefits of Digital Marketing for Manufacturers
As mentioned before, manufacturers often find it difficult to find high-quality leads for long-term business relationships. Therefore, digital marketing for manufacturers is the best investment to solve this problem entirely.
Although there are many manufacturers that feel traditional marketing is just as effective, they are missing out big. Here are some of the benefits manufacturers get with digital marketing.
More lead conversions
One of the top concerns of manufacturers is lead generation. With digital marketing, manufacturers are able to reach a wider market other than their local customers. Together with good customer service, you will experience more lead conversions that can lead to loyal customers in the future.
Certainly, being online is proven to build brand awareness across all industries. It greatly helps to improve customer loyalty and gain your stakeholder’s trust. This is because when you invest in online marketing, you are noticed by the right people which will lead to inquiries at the very least.
Enhance customer loyalty
With the right inbound marketing, you can definitely bring in more leads. However, keeping them is another story. There are so many ways to increase the chances of customers coming back to work with you. For example, quick response to queries, engagement in your social media, sending well-timed email newsletters and offering special offers.
Suggested read: How to Write Google ads in 5 Successful Ways (2021)
Tips to Digital Marketing for Manufacturing Businesses
How can I promote my manufacturing business?
That’s the answer you’re looking for. Start with these digital marketing strategies for manufacturers.
Write valuable content
Time and time again, digital marketers truly believe that content is king. The content you post on your website contributes to many advantages for your manufacturing business. This includes your business showing up on the first page of what they are searching for.
Once they click on your website, it only takes a few written sentences to convince them for more information or a quote. So, make sure there is various content that can help push prospects to do business with you.
Email marketing for manufacturers
Email is a great tool for digital marketing for any business. Just look in your inbox and you’ll find them. But, not every business can master email marketing so easily.
Every email provides a new touchpoint and a new CTA, letting your customer know that they can get more information or request a quote. It is an easy way to capture interested prospects by sending them meaningful emails periodically.
SEO marketing for manufacturers
Almost everyone has purchased something online. But how do you attract these potential customers online? One answer is SEO marketing.
Although it sounds technical, it is a free yet effective marketing strategy for every business. When you include valuable SEO such as relevant keywords, long-tail keywords, plus good readability, your business will show up in the search engines.
Manufacturer Google ads and PPC
However, SEO doesn’t always work. It takes time and dedication to create SEO content that might not end up on Google’s top organic page results. Thus, another strategy is to have Google Ads and pay-per-click (PPC) ads.
Paid marketing campaigns may put your manufacturing company on the first page of search results in minutes, but your advertising must be effective. You need to conduct research to determine which keywords to target and how your buyer profiles search online.
Test your website
Test your site once you’ve added content and other functioning elements. If your site provides a poor user experience, it doesn’t matter how great your content is. Users will doubt your ability to provide quality products and good customer service if you can’t offer a seamless and user-friendly website.
So make sure all your links, buttons, and other functionalities work on your website. Also, it is important that your website loads quickly so you don’t lose conversions. Another crucial aspect is that your website is responsive because Google might delist you from the SERPs.
Integrate social media
Another place to raise brand awareness and consumer loyalty is through social media. It allows you to connect with potential clients in an organic way, usually where they are already online.
Although social media platforms like Facebook, Instagram, and Twitter are somewhat effective for B2B marketing, we think that manufacturers should start with LinkedIn for a stronger presence among other businesses.
Successful Manufacturing Marketing Strategies
The key to success with digital marketing is to learn from your mistakes, A/B testing, and sticking to long-term goals. Nonetheless, it is important to note that some techniques, such as SEO content don’t always provide results immediately.
So, if you’re seeking instant lead generation for your manufacturing business, paid search on Google and other advertising platforms can help you generate more qualified leads.
Contact us today to discover more about how our agency can assist your manufacturing company in navigating the stormy world of digital marketing.