Short Google ads and result-yielding Google Ads make two different things. There is a fine line to knowing which is an effective ad or otherwise.
“Only 25 characters for the headline?
The phrase, “Stop what you’re doing and click here” is an aggressive approach?
But that’s what I want them to do.”
P/s: Just an early warning, it could be a little frustrating to fit your ad copy into a tiny space.
Also, you should know that you are not the only one advertising your products or services under the same industry. So, to outshine your competitors, you got to apply these Google Ads practices to write effective yet powerful advertisements for your business that drive them with higher click-through rates, quality scores, and conversion rates.
How do I write a successful Google ad?
1. Drive Google Ads with Keywords
Figuring out the right words to use and the best keyword insertion for your Google ads have great potential to create high conversion rates. However, you will realize that everyone is talking about the same things bidding on similar words. How to solve this?
You should focus on what people ultimately want to accomplish with the help of your product or services. Then, use the Google Adwords keyword tool and choose the most suitable ones that ideally have a lesser competition to stand out from your competitors.
The sentence made easy, put yourself in their shoes and you will know what are the possible words or phrases they type for in regards to your industry, products, or services. How do you technically find highly targeted keywords? Make use of our best Google Ads Keyword Planner and Google Trends!
How do I find best keywords for Google ads?
- Think like your customers when looking for keywords.
- Select specific keywords relating to a specific group of audience.
- Type them on Google Keyword Planner to see their performances and competition.
- Select general keywords to reach a bigger audience group.
- Check on the performances on Google Trends to suit the geographical factor.
- Group similar keywords into ad groups.
If you find Keyword research to be overwhelming, don’t break your head. We can help you with how to write effective Google Ads.
2. Keep Google Ads Current
Would you buy information from someone who is not in-trend?
Trends, knowledge, and systems online are fast-changing these days. So, it is compulsory that you stay updated on the topics being talked about every day!
Writing good Google Ads is the subject of time in which you need to be relevant to your audience with events that recently happened or are about to happen in the near future.
Being current and timely is pretty intuitive whereby you will get more eyeballs looking at your Google Ads campaign if you mention something that recently happened. They are not interested to know what happened 3 months ago. Consider ads like breaking news!
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Dates like 10.10, 11.11, 12.12 are celebrated with promotions and sales almost everywhere online. So, advertisements appearing on special months and dates trigger people to join in the fun and hype.
Why? It’s cooler to grab a promotion during special events than regular days.
3. Get very specific with your ad
People digest numbers faster than words. So, incorporating your ad copy with numbers can make your audience easily understand your content. That way you appear to be credible too simply because you speak their language.
If an ad said,
FoodieYoda – A Dining Space with the Best View in Puchong.
80 out of 100 workaholics enjoy dining here.
Wouldn’t other working adults in Klang Valley or Malaysia have the urge to try their food too?
Create compelling content that makes your niche audience curious and eager to know further about your products or services. Hence, creating a higher click-through rate at a greater confidence level.
Also, when you mention accurate numbers, they make your ads credible. People understand that you have done your research and you know what you are talking about.
So, get very specific with your Google ads and you too get to save more word count. Now, that’s a jackpot!
The more specific you are, the more believable you become. And, the more believable you become, the bigger the chances for your audience to click on your ad on Google and enjoy your products or services.
4. Write personal copies
You must wonder how to write google ads. First of all, Google ads are not about you but what you can do for your audience. Are you familiar with ads that mention “I”, “me”, “us” and “we”? Yes, we are on the same page. Let’s not fall into the trap of being egocentric.
Words mentioned above have proven to fail to focus on customer’s needs that eventually hurt your chances of getting a click, what more conversion on your landing page. Think about how you resonate with someone – when someone looks at you and says, “You!”
With the right Pronouns used, you must now connect your focus into writing a content that best relates to your audience.
For instance, FoodieYoda is a dining restaurant that has the best ambiance for working adults, especially workaholics. When you relate very closely to their lifestyle, you make them say a big “YES” to you.
How we wish we could mention our visitors’ first name on our Google Ads automatically. While that is yet to manifest, we shall settle for the second-best. We connect to them using power words and relevant content.
Also, speaking of personal copies, not only do they apply on Google ads but in Content Marketing too. If you had not known, they work hand-in-hand with the right keywords to boost your appearance on the internet.
Get to know about the 5 Ways to Improve Your Website’s Ranking too.
5. A/B Test your Google ads
The next best thing you can do after creating a series of ad samples is to try your heart out. If it’s not A, then B, and keep going till you find the best outcome. You have something that many don’t. The driving power.
So many of your competitors worry about everything but writing better ads. So, we are dang sure about what you can nail to create conversions into your business. You have the guns loaded to make your Google ads, the best-performing ads in your industry.
Hence, all that’s left is to test. Get started and don’t stop till you have found the best approach.
How can I make Google ads more effective?
We understand that putting your legs into many places is not the best thing to do when running a business. This is why we are here to help you on how to do Google Ads. Don’t worry, you will be in great hands because we just know how to do it.
Get the most out of us by clicking the button below, filling out your details and pass the baton to us. We will contact you the soonest possible.