Especially in the year 2020, you should upgrade your branding strategies. It’s not just about impressions anymore, it’s how you turn them into organic results!
Stay in your brand lane. Stop copying BIG brands and focus on YOUR brand. Create a connection with the community you’re targeting so it’s a win-win for everyone.
Bring something new to the table. If everyone else brought cakes and dessert to the potluck, you bring a steak instead. Establish an identity like no other.
Consistent Online Presence
Being online is incomparable to offline branding. But make sure all your socials are consistent so viewers know the true image of your brand.
Be in your customer’s shoes. What exactly do they want from you? You feel that your brand should be how you want it to be but would your potential customers connect with your brand?
Put your brand on the map. Have as many marketing collateral you can afford. The more people you reach, the higher possibility you have of leads!
Reach a bigger audience by integrating your brand within the entertainment media content. By showcasing your brand, viewers write a mental note of your brand.
Be cautious of your competitors. They may be nonthreatening now but you never know what they have up their sleeve. Keep an eye on them so you know how to stay above them.