Difference Between Brand and Branding

It’s so frustrating how people mix up the word ‘Brand’ and ‘Branding’. It’s not that big a deal but still, you should know the difference if you have a business.

Let’s learn something new today, shall we?⠀
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So BRAND is how people feel about your brand. For example, people acknowledge the World Wide Fund for Nature (WWF) as a wilderness preservation organization working to reduce the human impact on the environment.⠀
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Whereas BRANDING is basically all the marketing efforts to achieve a known BRAND. For WWF, their branding includes creating creative Ads and global campaigns to achieve brand awareness.⠀
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That’s practically IT! That wasn’t so difficult right?