Brand Identity to Brand Marketing
20 Years of Perfected Precision
Asime is a cutting tools manufacturer in Malaysia. It was founded in 2001 to meet the growing demand in tool manufacturing. Combining their extensive skills, technical knowledge and advanced technology, their product line has upgraded to include all kinds of high grade cutting tools including custom cutting tools. The company has grown by leaps and bounds, establishing a solid reputation among its peers and clients by providing quality products and reliable solutions to the machine tools industry.
Covid-19 pandemic has given the biggest yet one of the greatest challenges that Asime had to overcome. Face-to-face marketing was impossible to do during the pandemic which was a problem if they wanted to keep the business running. To avoid this, Asime decided to focus more on an online platform to generate more potential leads.
We redesigned Asime’s website to make it appear more user friendly and mobile responsive. We also incorporated content marketing as part of generating more traffic and leads to the website with proper keywords study and optimization. To do that, we provide useful information to educate customers and persuade them to buy the products and services.
With relevant keywords, we have successfully optimized the website that makes the website easily found by potential customers. With increased traffic, Asime has received both local and overseas enquiries. Asime has also managed to save more time and costs as they do not have to spend time on customers who have no intention to purchase their products.