Content marketing for industrial lubricant supplier

Ajip Star Traders

Web Development & Content Marketing

Industrial Lubricant Supplier in Malaysia

Ajip Star Traders is an industrial lubricant supplier company specializing in engine oil, hydraulic oil, and specialty grease products locally and internationally. They provide professional solutions across all major industries that demand high-performance operations.

The Challenge

After the pandemic, Ajip Star Traders found it difficult to conduct their business using traditional marketing. They had to find a way to advance their business even post-Covid which was why they decided to upgrade their old website and integrate content marketing to better reach potential customers.

Our Role

We revamped their old static website with a more user-friendly and mobile responsive design complete with attractive CTAs to bring in leads. We also managed their content marketing with useful keyword studies and SEO strategies to gain more organic traffic. Our approach was to create monthly content centered around the industrial lubricant industry as useful information.  Their website is updated monthly to ensure everything is working without error.

Results

We successfully optimized the website content with helpful keywords. This has made the website easier to find by potential customers online. It has also reduced the time spent on customers who are not serious to buy their products. Hence, Ajip Star Traders can now focus on targeting the right group of people to guarantee a spike in their sales.

Benefits

  • Better website 

    User friendly and mobile responsive website that can convert visitors to potential leads.

  • Save time

    Only customers that are interested in industrial lubricants will contact them online or by phone calls.

  • Save costs

    Reach more accurate potential leads with targeted marketing.

Ready for brand excellence?

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