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website development for heavy machinery company
Case Study

Digital marketing for construction equipment manufacturer

B&F Trading Sdn Bhd

Brand Identity to Brand Marketing

Build Better with Better Solutions

B&F Group is a construction machinery distributor and manufacturer in Malaysia. Since its inception in 1971, B&F Group has grown to be one of the leading companies in Southeast Asia among its peers. To meet the ever-changing needs of clients, from large earthmoving projects requiring powerful wheel loaders to confined urban jobsites needing compact mini excavators. B&F works hard to satisfy them with high-quality products and services.

The Challenge

Due to the Covid-19 pandemic going rampage worldwide, face-to-face marketing was put to a halt. B&F Group had to find a better way to run their business during the pandemic, and it was then B&F Group decided to use the online platform to generate more potential leads.

heavy construction equipment website design

Our Role

We redesigned the whole website to make it user friendly and mobile responsive with compelling call-to-action (CTA) that prompt the customers to click on it. We also use content marketing with proper keywords study and keyword optimization to gain more traffic and increasing leads. We also reach more people online with targeted Google Ads Placement. Furthermore, to help educate customers, we provide useful information. This helps in increasing traffic and leads as well. Apart from that, the website is given a monthly update to make sure it stays updated and errors free. Not only that, it makes the website more attractive and trustable.

Results

We have successfully optimized the website with relevant keywords. Therefore, the website is easier to find by potential customers online. All the time spent on individual customers who are not interested in buying the products are heavily reduced. Hence, B&F Group can now focus on targeted potential leads who are guaranteed to bring sales.

Benefits

  • Better website 

    User friendly and mobile responsive website that can convert visitors to potential leads.

  • Save time

    Only those that are interested in the products will contact B&F Group either through online, phone calls or walk-ins.

  • Save costs

    Reach more accurate potential leads with targeted marketing.

Website: www.bnfgroup.net

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What Our Happy Clients Say

Real results from real clients.

 
 
 
  Excellent  
    
 Based on 58 reviews 
  
 
 
 
 
 
 
  
 
 
 
 colin chan 
 
 
 colin chan 
 
2025-11-20
 
 
 Trustindex verifies that the original source of the review is Google. 
I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business.

I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.
  
 
  
 
 
 
 FoongLing Thian 
 
 
 FoongLing Thian 
 
2025-08-26
 
 
 Trustindex verifies that the original source of the review is Google. 
I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary.

The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued.

Thank you once again for your outstanding support and contribution.

Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻
  
 
  
 
 
 
 Sarvani Ratnarajah 
 
 
 Sarvani Ratnarajah 
 
2025-07-30
 
 
 Trustindex verifies that the original source of the review is Google. 
We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!
  
 
  
 
 
 
 Shahirul Anuar 
 
 
 Shahirul Anuar 
 
2025-07-24
 
 
 Trustindex verifies that the original source of the review is Google. 
Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
 Anne Shasneetha Paul 
 
 
 Anne Shasneetha Paul 
 
2025-07-15
 
 
 Trustindex verifies that the original source of the review is Google. 
Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.
  
 
  
 
 
 
 Balvinder Singh 
 
 
 Balvinder Singh 
 
2025-06-21
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative and eye opening details. Anyone will surely go back with useful knowledge.
  
 
  
 
 
 
 Vanice Tham 
 
 
 Vanice Tham 
 
2025-06-02
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative class, for those want to start a food business  advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual  situation.
This class will prevent you start your business at the right track 👣 .

Highly recommended this class.
  
 
  
 
 
 
 Rex Lau 
 
 
 Rex Lau 
 
2025-05-27
 
 
 Trustindex verifies that the original source of the review is Google. 
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