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website design for precision tools manufacturer company
Case Study

Content marketing for precision cutting tools manufacturer

Asime Sdn Bhd

Brand Identity to Brand Marketing

20 Years of Perfected Precision

ASIME (M) Sdn Bhd is a high precision cutting tools manufacturer in Malaysia. It was founded in 2001 to meet the growing demand in tool manufacturing. Combining their extensive skills, technical knowledge and advanced technology, their product line has upgraded to include all kinds of high grade cutting tools including custom cutting tools. They serve the automotive, electronics, medical, optical, dental, and aerospace sectors with advanced CNC tools and diamond cutting tools solutions that improve production speed, consistency, and accuracy.

The Challenge

Covid-19 pandemic has given the biggest yet one of the greatest challenges that Asime had to overcome. Face-to-face marketing was impossible to do during the pandemic which was a problem if they wanted to keep the business running. To avoid this, Asime decided to focus more on an online platform to generate more potential leads.

precision cutting tool banner design

Our Role

We redesigned Asime’s website to make it appear more user friendly and mobile responsive. We also incorporated content marketing as part of generating more traffic and leads to the website with proper keywords study and optimization. To do that, we provide useful information to educate customers and persuade them to buy the products and services.

Results

With relevant keywords, we have successfully optimized the website that makes the website easily found by potential customers. With increased traffic, Asime has received both local and overseas enquiries. Asime has also managed to save more time and costs as they do not have to spend time on customers who have no intention to purchase their products.

Benefits

  • Better website 

    More potential leads can be gained with a user friendly and mobile responsive website.

  • Save time

    Only those that are interested in the products will contact ASIME either through online, phone calls or walk-ins.

  • Save costs

    Reach more accurate potential leads with targeted marketing.

Website: www.asime.com.my

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What Our Happy Clients Say

Real results from real clients.

 
 
 
  Excellent  
    
 Based on 59 reviews 
  
 
 
 
 
 
 
  
 
 
 
 Desmond Chin 
 
 
 Desmond Chin 
 
2025-12-16
 
 
 Trustindex verifies that the original source of the review is Google. 
It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.
  
 
  
 
 
 
 colin chan 
 
 
 colin chan 
 
2025-11-20
 
 
 Trustindex verifies that the original source of the review is Google. 
I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business.

I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.
  
 
  
 
 
 
 Hakimie Murad 
 
 
 Hakimie Murad 
 
2025-11-20
 
 
 Trustindex verifies that the original source of the review is Google. 
Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business
  
 
  
 
 
 
 Sim C 
 
 
 Sim C 
 
2025-09-24
 
 
 Trustindex verifies that the original source of the review is Google. 
Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly.

Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.
  
 
  
 
 
 
 FoongLing Thian 
 
 
 FoongLing Thian 
 
2025-08-26
 
 
 Trustindex verifies that the original source of the review is Google. 
I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary.

The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued.

Thank you once again for your outstanding support and contribution.

Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻
  
 
  
 
 
 
 Sarvani Ratnarajah 
 
 
 Sarvani Ratnarajah 
 
2025-07-30
 
 
 Trustindex verifies that the original source of the review is Google. 
We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!
  
 
  
 
 
 
 Shahirul Anuar 
 
 
 Shahirul Anuar 
 
2025-07-24
 
 
 Trustindex verifies that the original source of the review is Google. 
Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
 Anne Shasneetha Paul 
 
 
 Anne Shasneetha Paul 
 
2025-07-15
 
 
 Trustindex verifies that the original source of the review is Google. 
Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.
  
 
  
 
 
 
 Balvinder Singh 
 
 
 Balvinder Singh 
 
2025-06-21
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative and eye opening details. Anyone will surely go back with useful knowledge.
  
 
  
 
 
 
 Vanice Tham 
 
 
 Vanice Tham 
 
2025-06-02
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative class, for those want to start a food business  advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual  situation.
This class will prevent you start your business at the right track 👣 .

Highly recommended this class.