5 MUST-HAVE Elements to Increase Website Conversion Rate

For every 100 visitors, you can expect to only get 2 customers. And that too is a pretty good website conversion rate.

Typically, website conversion rates average around 2%. There are many websites that only have a 0.1% or 0.2% online conversion rate. This also means that it takes them, 1000 visitors, to get a customer.

If you’re facing the same issue, you’re reading the right article because we have proven results of our clients’ website conversion rate optimization using these 5 Steps. Recheck if your website has the elements that we are mentioning to improve your website conversion rate.

What is website conversion?

A website conversion happens when a visitor of your website completes a pre-determined and desired action on your website such as signing up for a newsletter, enquiring via the WhatsApp button, or filling up the inquiry form. The percentage of visitors that complete such actions are known as your web conversion rate.

How to increase your website conversion rate?

Free downloads of Guideline, Tips, Recipe, Manual or Catalog
WhatsApp call button
Phone call button
Request a quote form
Inquiry form

Website conversion via free downloads of Guidelines / Tips / Recipes / Manual / Catalogs

When your visitors click on your website, it means they are intentionally looking for a solution to something they are experiencing. And, they hope for your website to provide them with the solution.

It could be as simple as precise details of the products you offer or recipes for unique dishes. But, first, you need to identify what your visitors are expecting that you’re not providing.

How can you find out?

You can grasp the possible issues that your potential customers face by the calls and inquiries you receive depending on the nature of your business. It could be regarding a recipe that is trending online, machinery features that they want to rent, or even a manual to run a food business.

Increase Website Conversions with WhatsApp call button

website conversion

The Whatsapp Call Button is one of the few forms of good Call-To-Action on your business website.

53% of people said that they prefer to shop with a business they can contact through a direct message.

Your website will look more effective, interactive, and welcoming by adding a CTA button, especially the WhatsApp call button if that is one of the ways your customers can reach out to you.

Whatever route you choose, getting on board will allow you to connect to millions of people who use WhatsApp every day to boost your eCommerce conversion rate optimization.

Web conversion through a phone call button

It is not only about adding a phone call button on your website and waiting for the online store conversion rate to happen magically. As an added effort, you need to conduct special campaigns alongside the phone call button.

Why? Here is where you can identify if the campaigns are what your visitors are looking for. It is a “trial and error” process that you need to practice in order to identify what your potential customers are looking for in your business services and products.

But, remember that there are businesses that receive more phone calls than any other inquiries due to the nature of business and the type of clients they cater to. For instance, if you offer heavy machinery rental or parts servicing, your clients will be people who manage construction projects or work in the mining industry. Hence, they usually want answers or solutions immediately on quotations or machinery services. They prefer to call and enquire directly.

So, if your business website has the phone call button in strategic places such as the Landing page, Products page, and Services page, you are high to increase website conversion rate. More of your visitors will be your customers.

Website conversion via Quote Form

If you are running a project-based service business, then displaying a high-end, user-friendly request quote form on your website is a must. This form not only makes it easy for your customers to get in touch with you but ensures that you get to collect all the information you need in order to personalize your quotation for each customer.

How to create a basic request a quote form?

A business that provides services with flexible prices should have a request for a quote form for a high converting website. Instead of leaving your visitors hanging on what they should do, you can provide them with a form of what services they are looking for – specific services or combo. This form can help you scale your business and improve website conversion rate.

Here, you can collect leads as well. So, take note of what you need in your Quote Form:

Required information
Form length
Integrate with CRM or Email Marketing Services

So, make your form as simple and straightforward as possible because you should not allow your potential customer to spend more time filling out a form which may cause them to fill it up halfway making them forget to click the Submit Button, get distracted and you are left with no inquiries.

You can get most of the details after your potential customer drops in their inquiry via your website. At least now you have a lead.

Website conversion via Enquiry Forms

website conversion

Inquiry forms are the most basic CTA that your website should have as a channel for website conversion. Another way to upgrade this inquiry form is to incorporate a CTA link or banner on every website page. This will trigger visitors to click on them and fill up the inquiry forms.

Blog pages are a few of the powerful elements in your website to direct your readers and visitors to become customers. Not all customers are looking for services per se. They may also want to know how they can solve certain problems themselves. So, as much as your website can suggest such solutions it will build your credibility in the services you provide.

What happens next is that if the visitor is unable to produce good results, they can easily fill up the inquiry form on your blog pages. Which then leads to becoming your customer.

Profiles That Speak. Websites That Convert.

We help businesses build strategic websites and professional company profiles.

Keep track, analyze and optimize the website converting activities

Customers don’t just come falling from the sky. After all of the website conversion optimization efforts, remember to keep track of results if any. If you are seeing some results, you’re doing it right!. Then, you can improve them as you go with special campaigns and infusing with other website elements.

The best converting websites constantly analyze the outcome and optimize your website converting activities for optimum results.

With that in mind, you’ll need professional website conversion optimization services to build bigger traffic while you implement these techniques. Not only can you create an establishment, but also add genuine value to your community.

We also welcome you to our effective digital marketing activities done for your business by our Marketing Experts. You need not crack your head about Marketing. Take care of your business and we will bring you customers.

Ready to Promote Your Business on Digital Platforms?

Desmond Chin

2025-12-16

It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.

colin chan

2025-11-20

I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business. I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.

Hakimie Murad

Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business

Sim C

2025-09-24

Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly. Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.

FoongLing Thian

2025-08-26

I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary. The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued. Thank you once again for your outstanding support and contribution. Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻

Sarvani Ratnarajah

2025-07-30

We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!

Shahirul Anuar

2025-07-24

Good support from ZALOHA on the design preparation.

Anne Shasneetha Paul

2025-07-15

Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.

Balvinder Singh

2025-06-21

Very informative and eye opening details. Anyone will surely go back with useful knowledge.

Vanice Tham

2025-06-02

Very informative class, for those want to start a food business advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual situation. This class will prevent you start your business at the right track 👣 . Highly recommended this class.