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website development for refractory engineering company
Case Study

Website development for engineering construction company in Malaysia

Sing Lian Ping Engineering Construction Sdn Bhd

Brand Identity to Brand Marketing

Superior Engineering Solutions

Founded in 1978, Sing Lian Ping Engineering Construction Sdn. Bhd. (SLP) is a reputable contractor of engineering solutions for refractory services, abrasion resistant linings, and corrosion protection coatings for all major industries. They have since grown to become one of the top engineers in Malaysia for many essential industries including oil & gas, power generation, cement, petrochemicals, and steel.

 

The Challenge

SLP wanted to enhance its brand awareness and quality leads online, especially during the pandemic where face-to-face marketing is nearly impossible. So, we formed a partnership to develop a successful digital marketing strategy based on SEO and content strategies to help increase their web traffic to showcase their refractory installation and engineering solutions.

website banner design for refractory engineering company

Our Role

We turned their old website 360° by implementing a great user experience, a responsive design, and the best-pitched calls to action for their refractory engineering services. Our copywriters expertly integrated focused keywords that target SLP’s precise audience through blog writing and web content. We also placed proper metadata, image tags, and alt tags to ensure a highly optimized website development.

Results

We successfully optimized their website development with SEO-focused keywords and exceeded SLP’s target goals in just a few months. By increasing the likelihood of interested clients, SLP could finally direct their hours and costs into their engineering business operations.

Benefits

  • Better user experience
    Increases interested visitors and potential leads.
  • Focused CTA 
    Potential clients can contact SLP with contact form, Whatsapp button, and more.
  • Less cost 
    Targeted marketing reaches more accurate leads for improved ROI.

Website: www.slpsb.com.my

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 Desmond Chin 
 
 
 Desmond Chin 
 
2025-12-16
 
 
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It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.
  
 
  
 
 
 
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2025-11-20
 
 
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I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business.

I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.
  
 
  
 
 
 
 Hakimie Murad 
 
 
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2025-11-20
 
 
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Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business
  
 
  
 
 
 
 Sim C 
 
 
 Sim C 
 
2025-09-24
 
 
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Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly.

Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.
  
 
  
 
 
 
 FoongLing Thian 
 
 
 FoongLing Thian 
 
2025-08-26
 
 
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I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary.

The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued.

Thank you once again for your outstanding support and contribution.

Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻
  
 
  
 
 
 
 Sarvani Ratnarajah 
 
 
 Sarvani Ratnarajah 
 
2025-07-30
 
 
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We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!
  
 
  
 
 
 
 Shahirul Anuar 
 
 
 Shahirul Anuar 
 
2025-07-24
 
 
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Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
 Anne Shasneetha Paul 
 
 
 Anne Shasneetha Paul 
 
2025-07-15
 
 
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Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.
  
 
  
 
 
 
 Balvinder Singh 
 
 
 Balvinder Singh 
 
2025-06-21
 
 
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Very informative and eye opening details. Anyone will surely go back with useful knowledge.
  
 
  
 
 
 
 Vanice Tham 
 
 
 Vanice Tham 
 
2025-06-02
 
 
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Very informative class, for those want to start a food business  advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual  situation.
This class will prevent you start your business at the right track 👣 .

Highly recommended this class.