Brand Marketing for the top industrial products manufacturer and supplier

Solutions to Your Material Handling Problems

Since 2019, Bullmax (owned by Mactruck Industrial Sdn Bhd) has operated as a distributor and manufacturer of premium material handling equipment for a wide range of industries in Malaysia. With a mission to become the top supplier beyond borders, we offer a comprehensive range of solutions—from essential hand trolleys and hand pallet trucks to powerful electric pallet trucks and electric stackers. Our team of experienced, knowledgeable, and certified technicians ensures every piece of equipment meets the highest factory standards, supporting industries locally and globally.

The Challenge

Using the traditional sales methods such as the door-to door-sales, it was a challenge for Matruck to keep the business going. The door-to-door sales were not effective as the chance to meet the person in charge was slim. Their salesperson was also not bringing actual leads and sales which creates a much bigger problem should the salesperson decide to resign as they will bring the existing customers away.

Our Role

Since the target audience is the people who look for solutions, we created a responsive website with the right content marketing approach (keywords study and keyword optimization). We provide useful information and tips to educate potential customers about relevant topics such as the importance of safety at the workplace. We also utilized CTA in content marketing to generate more leads. Moreover, with the help of Google Ads Placement, the website and brand will have a wider reach among their targeted audience. Furthermore, to make the website appear lively and trustable, we updated the website frequently.

Results

With perseverance, we have managed to successfully optimize the website using relevant keywords. The website can easily be found and visited by potential customers via any search engine, mainly Google. With a content marketing approach, Bullmax does not need to spend more time on customers who do not have intention to buy their products, hence, man hours are reduced and more costs can be saved.

On top of that, Bullmax has also received numerous local and overseas potential enquiries via the digital channel.