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google retargeting ads banner design for mhe company
Case Study

Brand Marketing for the top industrial products manufacturer and supplier

Mactruck Sdn Bhd

Brand Identity to Brand Marketing

Solutions to Your Material Handling Problems

Since 2019, Bullmax (owned by Mactruck Industrial Sdn Bhd) has operated as a distributor and manufacturer of premium material handling equipment for a wide range of industries in Malaysia. With a mission to become the top supplier beyond borders, we offer a comprehensive range of solutions—from essential hand trolleys and hand pallet trucks to powerful electric pallet trucks and electric stackers. Our team of experienced, knowledgeable, and certified technicians ensures every piece of equipment meets the highest factory standards, supporting industries locally and globally.

The Challenge

Using the traditional sales methods such as the door-to door-sales, it was a challenge for Matruck to keep the business going. The door-to-door sales were not effective as the chance to meet the person in charge was slim. Their salesperson was also not bringing actual leads and sales which creates a much bigger problem should the salesperson decide to resign as they will bring the existing customers away.

website banner for material handling equipment company

Our Role

Since the target audience is the people who look for solutions, we created a responsive website with the right content marketing approach (keywords study and keyword optimization). We provide useful information and tips to educate potential customers about relevant topics such as the importance of safety at the workplace. We also utilized CTA in content marketing to generate more leads. Moreover, with the help of Google Ads Placement, the website and brand will have a wider reach among their targeted audience. Furthermore, to make the website appear lively and trustable, we updated the website frequently.

Results

With perseverance, we have managed to successfully optimize the website using relevant keywords. The website can easily be found and visited by potential customers via any search engine, mainly Google. With a content marketing approach, Bullmax does not need to spend more time on customers who do not have intention to buy their products, hence, man hours are reduced and more costs can be saved.

On top of that, Bullmax has also received numerous local and overseas potential enquiries via the digital channel.

Benefits

  • Save time

    Only those who are interested will contact Bullmax either through online, phone calls or walk-ins.

  • Reduced man hours

    With direct contact, Bullmax can automatically follow up with potential customers.

  • Save resources

    Bullmax only needs to hire a sales admin to handle potential enquiries instead of hiring multiple salesperson.

  • Save costs

    Acquiring more leads using the one-to-many sales method instead of the one-to-one sales method.

Website: www.bullmax.com.my

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I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business.

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Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business
  
 
  
 
 
 
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2025-09-24
 
 
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Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly.

Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.
  
 
  
 
 
 
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2025-08-26
 
 
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I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary.

The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued.

Thank you once again for your outstanding support and contribution.

Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻
  
 
  
 
 
 
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2025-07-30
 
 
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We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!
  
 
  
 
 
 
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2025-07-24
 
 
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Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
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2025-07-15
 
 
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Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.
  
 
  
 
 
 
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2025-06-21
 
 
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Very informative and eye opening details. Anyone will surely go back with useful knowledge.
  
 
  
 
 
 
 Vanice Tham 
 
 
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2025-06-02
 
 
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Very informative class, for those want to start a food business  advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual  situation.
This class will prevent you start your business at the right track 👣 .

Highly recommended this class.