Malaysia Food Branding and Digital Marketing

Scaling Pau Sedap for Modern Markets

Our partnership with Pau Sedap Sdn Bhd delivered a complete branding and digital marketing transformation, modernizing their heritage to drive measurable growth.

Client

Pau Sedap Sdn Bhd

Industry

Frozen Food

Design Services Provided

Branding
Packaging design
Label compliance
Export labeling
Merchandise & expo materials
Promotional items
Website development
Company profile design
Digital marketing

Branding & Marketing for a Halal Food Industry Leader

Pau Sedap Sdn Bhd is a premier Halal frozen food manufacturer in Malaysia. As a full-service creative agency in Malaysia, we transformed them into a nationally recognized brand through a complete digital marketing ecosystem.

Our integrated work included export-ready packaging design, a modern company profile design, and a strategic web design to conquer both retail and wholesale markets.

The Core Challenge

Modernizing a Heritage Brand

Pau Sedap faced several challenges that limited their growth. We collaborated with Pau Sedap to overcome these obstacles, with strategies that positioned them for long-term success.

Packaging That Failed to Convert
Functional but uninspiring packaging that didn’t capture attention at point of sale.
Non-Compliant Packaging & Labeling
Labels and packaging that weren’t approved for export, locking them out of larger markets.
Content That Failed to Attract Customers
TMarketing materials that couldn’t capture attention or generate leads.
A Website That Wasn’t Driving Business
An online presence that acted as a brochure rather than a sales engine.

Does your brand face similar issues?

These are the challenges we specialize in solving.

Our Strategy

Personalized Branding and Digital Marketing Strategies

We developed a customized and comprehensive branding and digital marketing strategy for Pau Sedap to tackle their specific challenges, strengthen their brand, and enhance their market presence.

Market & Competitor Analysis

We analyzed the Malaysian frozen food market and competitor strategies to pinpoint unmet needs within their target audience, forming a data-driven strategy for maximum impact.

Export-Ready Compliant Packaging

We engineered Halal-compliant packaging that met international export standards and captivated shoppers, removing a critical barrier to global expansion.

Building a Trusted Corporate Identity

We crafted a professional company profile design and brand assets, positioning Pau Sedap as a leading Halal food supplier to forge stronger B2B partnerships.

B2B Content & SEO for Channel Growth

Our SEO-driven content strategy used authority-building content to position Pau Sedap as a reliable partner, generating high-value commercial leads.

High-Impact Packaging That Sells

Our creative packaging design agency delivered frozen food packaging that elevated the brand and became a key purchase driver at point of sale.

Conversion-Focused Website

As a leading web design company in Malaysia, we created a high-converting website design that drives partnerships and sales.

The Results

A Stronger Brand & Dominant Market Presence

Our integrated strategy delivered measurable business outcomes, transforming Pau Sedap from a local manufacturer into a scalable brand ready for international growth.

Impactful Brand Identity

The new brand identity positioned them as a modern industry leader. Custom expo materials and a professional company profile design enabled them to secure premium shelf space and forge stronger distributor relationships.

A High-Converting Website for Partners

The new, user-friendly website acts as a 24/7 sales engine. It’s strategically designed to generate qualified B2B leads, making it easy for potential distributors to explore product ranges and initiate partnerships.

Packaging That Drives Sales & Expansion

The export-ready packaging design directly supported market growth. It not only achieved full halal compliance for international markets but also became a key factor in securing new distribution deals, directly contributing to a significant increase in wholesale inquiries.

Dominating Search Results for Commercial Growth

Our SEO and content strategy targeting commercial keywords delivered a 300% increase in organic traffic. More importantly, this traffic consists of high-intent visitors, resulting in a steady stream of partnership inquiries and solidifying their online authority.

Let’s create something amazing together!

Is Your Brand Invisible to Customers? Let’s talk!

Desmond Chin

2025-12-16

It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.

colin chan

2025-11-20

I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business. I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.

Hakimie Murad

2025-11-20

Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business

Sim C

2025-09-24

Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly. Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.

FoongLing Thian

2025-08-26

I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary. The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued. Thank you once again for your outstanding support and contribution. Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻

Sarvani Ratnarajah

2025-07-30

We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!

Shahirul Anuar

2025-07-24

Good support from ZALOHA on the design preparation.

Anne Shasneetha Paul

2025-07-15

Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.

Balvinder Singh

2025-06-21

Very informative and eye opening details. Anyone will surely go back with useful knowledge.

Vanice Tham

2025-06-02

Very informative class, for those want to start a food business advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual situation. This class will prevent you start your business at the right track 👣 . Highly recommended this class.