How to Write a Convincing Company Profile for a B2B Company
So you have a B2B company and are eager to venture into new business opportunities. You will need a convincing company profile for a B2B company.
Since you’re approaching other businesses, presentation matters. Because to attract the right attention, you will need to write a B2B company profile that meets your agenda.
Why do I need a company profile?
Usually, startup businesses won’t focus too much on the corporate side of things. But as they grow leaps and bounds, a company profile is one of the most essential documents you should have.
It helps your prospects understand your business and its value. A corporate profile also internally helps manage brand marketing, and qualify your target market.
As a company profile designer/writer, we are mostly hired to write business profiles to attract tenders, partners, and financial institutions. We can help you out too.
How to Write a Professional B2B Company Profile
Due to the different details of each industry, each company profile is unique.
Making a convincing company profile using free B2B company profile templates is a big no-no for something so distinguished.
Especially if you want to impress the right individuals with a well-structured and thorough content.
Follow this step-by-step approach to writing a comprehensive B2B company profile like a pro.
1. Purpose of the company profile
I’m assuming you must have your corporate details such as the company name, location, board of directors, and so on…right?
But, those details are just the tip of the iceberg. So put those away for now and figure out why your B2B company needs a corporate profile.
Here are a few reasons why you’ll need a B2B business profile:
- Applying for a loan
- Procurement matters
- Applying for certification
- Investors
- Stakeholders
- Clients
Some will let you know what details they need but don’t panic if they don’t. We’ll get to the structure later.
2. B2B company profile tone
Now that you know the why, let’s get into the how. How to communicate your message?
To make things easier, look at the examples below:
We are a dedicated team of expert engineers with the goal to build a global network and long-term partnerships with keen collaborators.
Our team is looking for willing partners who want to join our network and become long-term buddies.
Which tone do you think fits a B2B corporate profile? Keep in mind your readers are high-tier decision-makers.
3. Describe your company’s goal
A credible business should always have a mission and vision statement.
However, don’t merely mention your goals just for the sake of stating them.
Set achievable and specific goals for your B2B company so that readers know what your work is focused on.
So avoid overclaiming your goals because it will look too far-fetched.
4. Company milestones
You must be proud of your company, right? Well, let your readers know!
If your prospects are looking to become partners or invest, they want to know your milestones.
It shows how steady your B2B company has improved over time and how you are working hard to achieve your goals.
But don’t simply write it all down. You’ll need a professional company profile designer to organize content so you won’t bore your readers.
5. B2B corporate profile format template
Now that you have the important details, let’s organize the content!
If you think you’ve found the best free company profile templates online, think again. It might not be as professional as it looks.
We’ll let you in on the secret. Here is our most solid company profile structure that has worked wonders for our B2B clients.
- Introduction (About, Mission, Vision, etc)
- Company Highlights
- Milestones
- Products/Services
- Accreditations
- Partners
- Call-to-action (contact information)
This has been our go-to structure for years and our clients have been more than satisfied with the outcome. Want to be our next?
The Right Way to Write a B2B Enterprise Company Profile
To stay above your competitors, get a professionally-made company profile
It’s true. But we know how time-consuming the business world can be.
This is why we offer complete company profile design services which include FREE copywriting and FREE edits.
Don’t wait any longer and talk to our advisor about how we can strengthen your business.
Read next: Professional Company Profile Design for Every Industry
