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Effective Branding Tips For 2020

Branding is more than just a Logo

Especially in the year 2020, you should upgrade your branding strategies. It’s not just about impressions anymore, it’s how you turn them into organic results!

  • Stay in your brand lane.
    Stop copying BIG brands and focus on YOUR brand. Create a connection with the community you’re targeting so it’s a win-win for everyone.
  • Unique Identity
    Bring something new to the table. If everyone else brought cakes and dessert to the potluck, you bring a steak instead. Establish an identity like no other.
  • Consistent Online Presence
    Being online is incomparable to offline branding. But make sure all your socials are consistent so viewers know the true image of your brand.
  • Customer Experiences
    Be in your customer’s shoes. What exactly do they want from you? You feel that your brand should be how you want it to be but would your potential customers connect with your brand?
  • Brand Visibility
    Put your brand on the map. Have as many marketing collateral you can afford. The more people you reach, the higher possibility you have of leads!
  • Brand Integration
    Reach a bigger audience by integrating your brand within the entertainment media content. By showcasing your brand, viewers write a mental note of your brand.
  • Competition
    Be cautious of your competitors. They may be nonthreatening now but you never know what they have up their sleeve. Keep an eye on them so you know how to stay above them.
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What Our Happy Clients Say

Real results from real clients.

 
 
 
  Excellent  
    
 Based on 59 reviews 
  
 
 
 
 
 
 
  
 
 
 
 Desmond Chin 
 
 
 Desmond Chin 
 
2025-12-16
 
 
 Trustindex verifies that the original source of the review is Google. 
It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.
  
 
  
 
 
 
 colin chan 
 
 
 colin chan 
 
2025-11-20
 
 
 Trustindex verifies that the original source of the review is Google. 
I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business.

I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.
  
 
  
 
 
 
 Hakimie Murad 
 
 
 Hakimie Murad 
 
2025-11-20
 
 
 Trustindex verifies that the original source of the review is Google. 
Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business
  
 
  
 
 
 
 Sim C 
 
 
 Sim C 
 
2025-09-24
 
 
 Trustindex verifies that the original source of the review is Google. 
Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly.

Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.
  
 
  
 
 
 
 FoongLing Thian 
 
 
 FoongLing Thian 
 
2025-08-26
 
 
 Trustindex verifies that the original source of the review is Google. 
I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary.

The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued.

Thank you once again for your outstanding support and contribution.

Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻
  
 
  
 
 
 
 Sarvani Ratnarajah 
 
 
 Sarvani Ratnarajah 
 
2025-07-30
 
 
 Trustindex verifies that the original source of the review is Google. 
We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!
  
 
  
 
 
 
 Shahirul Anuar 
 
 
 Shahirul Anuar 
 
2025-07-24
 
 
 Trustindex verifies that the original source of the review is Google. 
Good support from ZALOHA on the design preparation.
  
 
  
 
 
 
 Anne Shasneetha Paul 
 
 
 Anne Shasneetha Paul 
 
2025-07-15
 
 
 Trustindex verifies that the original source of the review is Google. 
Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.
  
 
  
 
 
 
 Balvinder Singh 
 
 
 Balvinder Singh 
 
2025-06-21
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative and eye opening details. Anyone will surely go back with useful knowledge.
  
 
  
 
 
 
 Vanice Tham 
 
 
 Vanice Tham 
 
2025-06-02
 
 
 Trustindex verifies that the original source of the review is Google. 
Very informative class, for those want to start a food business  advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual  situation.
This class will prevent you start your business at the right track 👣 .

Highly recommended this class.