How To Write Powerful Product Descriptions that Persuade Prospects

Product descriptions are super helpful for any online store, small or big.

Certainly, web visitors will want to know more about the product they’re interested in buying.

Hence, by writing product descriptions effectively, visitors can become your next customer!

Not only that, they can boost your brand identity and SEO for maximized website conversion rates and sales.

Want to know how? Our copywriters and marketing team have compiled these amazing tips on writing powerful product descriptions.

What are Product Descriptions?

Quite literally, product descriptions describe your product. You can either write in sentences or bullet form displayed close to your product image.

Elements of Product Descriptions

Tone consistent with brand
Strong readability
Solid selling points
Not too hard sell
Don’t overclaim

how-to-write-powerful-product-descriptions-that-persuade-prospects

How to Write Effective Product Descriptions for eCommerce Websites

Strategize Content

By this, we mean brainstorming on the who, what, when, where, why and how. You should already have this ready for your product even before going online.

But, SEO product descriptions need to be smart. Put the most impressive selling points forward!

Format of eCommerce Product Descriptions Template

It’s not just simply listing down product details, especially when online shoppers skim through words on websites. However, bullet points aren’t always that effective.

Good product descriptions that sell should be creative and enticing. So, we recommend 2-3 sentences about the product, bullet points for features, and tables for specs.

Short and Simple

When you don’t have a product description strategy, it’s easy to get carried away. One good rule of thumb is to keep it short and simple with only relevant product details online shoppers appreciate.

Boast but Don’t Overclaim

Boasting about anything seems pompous and pretentious. But if done right, it may intrigue web visitors to buy your product.

With that said, be careful to avoid overclaiming your product features because it might bite you back if they are not met.

Using Convincing Media

Adding one single image and text alone works but it’s not that influential for shoppers to click Add to Cart. What we found is that including short videos or tutorials on how to use the product is that final nudge of confidence.

Be uniquely you

Now we know it all depends on your brand image where consistency across all channels is crucial. But, if you feel it won’t hurt to try, create description examples that are unique from the market and test them out.

SEO Product Description Writing Examples

Take note of the above for keepsake purposes but of course, examples of good SEO description are what you really need. But, SEO for product descriptions isn’t that easy to master. Take a look at these effective product descriptions examples below.

Kantan Food Asia

Boxter Footwear

B&F Group

Profiles That Speak. Websites That Convert.

We help businesses build strategic websites and professional company profiles.

Writing Good Product Descriptions That Sell

This eCommerce product description template is definitely helpful if you’re unsure how to write great product descriptions.

When you have an effective product description formula, you can then focus on capturing those leads!

Still hesitant to try yourself? We can help you with our value-driven marketing strategies to raise you to the next level!

More insights like this: 4 Digital Marketing Trends for Small Businesses in 2021

Ready to Promote Your Business on Digital Platforms?

Desmond Chin

2025-12-16

It was a highly valuable experience working with Hugo. He provided extensive and insightful advice that helped me refine and strengthen my business plan. Throughout the entire session, I gained greater confidence in my business, as I now have a clearer understanding of the challenges ahead.

colin chan

2025-11-20

I spent two hours in this class, and all I can say is that it was a great experience. It’s full of valuable knowledge for anyone who truly wants to start a food business. There are so many hidden aspects you may not know or have never encountered before—things you need to learn and apply before launching your online food business. I’m not starting mine yet, but after this class I’ve learned a lot from Hugo. He is very friendly and genuinely willing to share his knowledge. I would definitely say: just go for this class. You have nothing to lose if you’re serious about starting a food business.

Hakimie Murad

2025-11-20

Sir Hugo gives a lot of importance to food planning products. Highly recommend to all newbie in food business

Sim C

2025-09-24

Had a basic information sharing session with Hugo. I opted for the in-person version of the "How to start my food processing business". After registering for it online, Hugo reached out to me via Whatsapp to arrange a time. I turned out to be the only person for the sharing session that day so it felt like a private/personalised session. Definitely recommend in-person sessions if you are concerned with having others in your class or there may be a significant amount of questions you have. Hugo was really friendly and welcoming. He listened to my ideas and since it was only both of us he was able to share slightly more in-depth information where it concerned me more. The class syllabus itself is basic but I would say fundamental. It touches on things like packaging design and printing requirements, halal/haccp/mesti and etc certification requirements (i.e what a certified site looks like, what documents are required, what to look out for, etc), and a fair few more things. Would recommend if you can afford the fee. Hugo is also a prompt person - from arranging the classes, to replying me on Whatsapp, to providing certain materials I requested, he always did it quickly. Couple things to note for onsite classes - it is held in their HQ which is under the Zaloha Sdn Bhd name, not Foodipedia, so when you are looking for the office it can be a bit confusing. Office is located on the first floor, although there isn't a big sign above the door. Also, there is ample parking nearby, but be prepared to walk as you may have to park a couple of shop lot rows away.

FoongLing Thian

2025-08-26

I wish to extend my sincere appreciation for the excellent work delivered on the preparation of our Company Profile. The professionalism, efficiency, and attention to detail demonstrated throughout the process have been exemplary. The final document not only reflects the high standards of quality we aspire to but also presents our organisation in a manner that aligns well with our vision and objectives. Your commitment and timely execution are highly valued. Thank you once again for your outstanding support and contribution. Keep up the good work 👍🏻👍🏻👍🏻👍🏻👍🏻

Sarvani Ratnarajah

2025-07-30

We recently engaged this team to create our company profile and are very happy with the results. The service was quick and timely, and we received prompt responses throughout the process. The write-up was well done and aligned perfectly with our brief, and the illustrations were also well-executed. Overall, a smooth and professional experience — highly recommended!

Shahirul Anuar

2025-07-24

Good support from ZALOHA on the design preparation.

Anne Shasneetha Paul

2025-07-15

Appreciate the work done by Zaloha on our project. The team was responsive and helped bring our ideas to life. The final design met our requirements. Thank you for your time and effort throughout the process.

Balvinder Singh

2025-06-21

Very informative and eye opening details. Anyone will surely go back with useful knowledge.

Vanice Tham

2025-06-02

Very informative class, for those want to start a food business advise to attend. HUGO very experienced and knowledgeable in this field, he will advise base on your individual situation. This class will prevent you start your business at the right track 👣 . Highly recommended this class.