website conversion Archives - Malaysia Design & Marketing Agency

How to Create a Landing Page that Increases Conversions

alia alia — Mon, 21 Mar 2022 08:57:29 +0000

Ready to create a landing page for better conversions?

A landing page is one of the essential elements of your digital marketing strategy, yet creating a landing page that converts can be a challenge sometimes.

What is a Landing Page and Why Is It Important?

A landing page is a standalone page on your site that is different from the main site.

It’s where visitors “land” in order to engage and convince them of your products or services.

Basically, the sole purpose of a landing page is to convert visitors into leads.

Improves conversion

A landing page is typically used for advertising campaigns so naturally, it brings in more traffic than the regular page on your website.

If done right, it can bring you up to 4 x more conversions!

Reach targeted audience

A landing page is usually targeted at certain buyer personas.

These pages are personalized to these buyer personas to appeal to their needs and wants.

In other words, you can reach your target audience on a more personal level through personalized landing pages.

Create a Landing Page that Converts

Now that you know the importance of creating a landing page, let’s take a look at how you can create a landing page that actually converts.

Decide on your target audience

A personalized landing page is more efficient at converting visitors.

Therefore, the first step is to choose a target audience for your landing page.

The best way to do this is to create a buyer persona to guide you on marketing your product or service to a specific audience effectively.

Design and structure

Once you have decided on your target audience, it is time to focus on the design and structure.

In general, the design should be clean and organized while the message should be as straightforward as possible.

Here are the key tips on how to design an effective landing page:

Bold and catchy headlines

Headlines will always be an important part of any page, including landing pages.

So, make sure your headlines are bold and catchy enough to attract attention at first glance.

Clear content

Remember, first impression matters, therefore, make sure your content is direct and clear.

If your content is too clunky and hard to follow, the chances to lose your visitors are high.

Likewise, your visitors should be able to find information quickly and efficiently to increase the likelihood of them converting.

Pro-tip: You can use bullet points to get your message across efficiently.

Captivating visuals

Adding good visuals is another excellent way to boost your traffic to your landing pages.

Using high-quality images and videos that are related to your content can increase conversions by 86%.

However, they should not be distractive and take away from the main focus.

Thus, make sure you cherrypick which media best suits your landing pages.

Credentials & testimonials

Including credentials and testimonials in your landing pages or any page for that matter is always a good idea.

They show that your products or services are trustworthy and high in quality to potential customers.

Compelling Call to Action (CTA)

Never ever forget the call to action.

This is where everything concludes.

So, we suggest making it visible and eye-catching.

A way you can do this is by using contrasting colors to make it pop out among the rest of the content.

Additionally, you can use more appealing words to attract visitors to click and convert.

Profiles That Speak. Websites That Convert.

We help businesses build strategic websites and professional company profiles tailored for the Malaysian market.

Ready to Create Your First Landing Page?

There you have it, some tips to create an effective landing page that converts like crazy.

If you haven’t tried creating one, do it now and see the amazing results!

Don’t know where to start? We can help you create your first landing page along with our value-driven digital marketing strategy specially curated to your business.

Ready to Promote Your Business on Digital Platforms?

The post How to Create a Landing Page that Increases Conversions appeared first on Malaysia Design & Marketing Agency.

5 MUST-HAVE Elements to Increase Website Conversion Rate

CL — Mon, 25 Jan 2021 09:13:36 +0000

For every 100 visitors, you can expect to only get 2 customers. And that too is a pretty good website conversion rate.

Typically, website conversion rates average around 2%. There are many websites that only have a 0.1% or 0.2% online conversion rate. This also means that it takes them, 1000 visitors, to get a customer.

If you’re facing the same issue, you’re reading the right article because we have proven results of our clients’ website conversion rate optimization using these 5 Steps. Recheck if your website has the elements that we are mentioning to improve your website conversion rate.

What is website conversion?

A website conversion happens when a visitor of your website completes a pre-determined and desired action on your website such as signing up for a newsletter, enquiring via the WhatsApp button, or filling up the inquiry form. The percentage of visitors that complete such actions are known as your web conversion rate.

How to increase your website conversion rate?

Free downloads of Guideline, Tips, Recipe, Manual or Catalog
WhatsApp call button
Phone call button
Request a quote form
Inquiry form

Website conversion via free downloads of Guidelines / Tips / Recipes / Manual / Catalogs

When your visitors click on your website, it means they are intentionally looking for a solution to something they are experiencing. And, they hope for your website to provide them with the solution.

It could be as simple as precise details of the products you offer or recipes for unique dishes. But, first, you need to identify what your visitors are expecting that you’re not providing.

How can you find out?

You can grasp the possible issues that your potential customers face by the calls and inquiries you receive depending on the nature of your business. It could be regarding a recipe that is trending online, machinery features that they want to rent, or even a manual to run a food business.

Increase Website Conversions with WhatsApp call button

The Whatsapp Call Button is one of the few forms of good Call-To-Action on your business website.

53% of people said that they prefer to shop with a business they can contact through a direct message.

Your website will look more effective, interactive, and welcoming by adding a CTA button, especially the WhatsApp call button if that is one of the ways your customers can reach out to you.

Whatever route you choose, getting on board will allow you to connect to millions of people who use WhatsApp every day to boost your eCommerce conversion rate optimization.

Web conversion through a phone call button

It is not only about adding a phone call button on your website and waiting for the online store conversion rate to happen magically. As an added effort, you need to conduct special campaigns alongside the phone call button.

Why? Here is where you can identify if the campaigns are what your visitors are looking for. It is a “trial and error” process that you need to practice in order to identify what your potential customers are looking for in your business services and products.

But, remember that there are businesses that receive more phone calls than any other inquiries due to the nature of business and the type of clients they cater to. For instance, if you offer heavy machinery rental or parts servicing, your clients will be people who manage construction projects or work in the mining industry. Hence, they usually want answers or solutions immediately on quotations or machinery services. They prefer to call and enquire directly.

So, if your business website has the phone call button in strategic places such as the Landing page, Products page, and Services page, you are high to increase website conversion rate. More of your visitors will be your customers.

Website conversion via Quote Form

If you are running a project-based service business, then displaying a high-end, user-friendly request quote form on your website is a must. This form not only makes it easy for your customers to get in touch with you but ensures that you get to collect all the information you need in order to personalize your quotation for each customer.

How to create a basic request a quote form?

A business that provides services with flexible prices should have a request for a quote form for a high converting website. Instead of leaving your visitors hanging on what they should do, you can provide them with a form of what services they are looking for – specific services or combo. This form can help you scale your business and improve website conversion rate.

Here, you can collect leads as well. So, take note of what you need in your Quote Form:

Required information
Form length
Integrate with CRM or Email Marketing Services

So, make your form as simple and straightforward as possible because you should not allow your potential customer to spend more time filling out a form which may cause them to fill it up halfway making them forget to click the Submit Button, get distracted and you are left with no inquiries.

You can get most of the details after your potential customer drops in their inquiry via your website. At least now you have a lead.

Website conversion via Enquiry Forms

Inquiry forms are the most basic CTA that your website should have as a channel for website conversion. Another way to upgrade this inquiry form is to incorporate a CTA link or banner on every website page. This will trigger visitors to click on them and fill up the inquiry forms.

Blog pages are a few of the powerful elements in your website to direct your readers and visitors to become customers. Not all customers are looking for services per se. They may also want to know how they can solve certain problems themselves. So, as much as your website can suggest such solutions it will build your credibility in the services you provide.

What happens next is that if the visitor is unable to produce good results, they can easily fill up the inquiry form on your blog pages. Which then leads to becoming your customer.

Profiles That Speak. Websites That Convert.

We help businesses build strategic websites and professional company profiles tailored for the Malaysian market.

Keep track, analyze and optimize the website converting activities

Customers don’t just come falling from the sky. After all of the website conversion optimization efforts, remember to keep track of results if any. If you are seeing some results, you’re doing it right!. Then, you can improve them as you go with special campaigns and infusing with other website elements.

The best converting websites constantly analyze the outcome and optimize your website converting activities for optimum results.

With that in mind, you’ll need professional website conversion optimization services to build bigger traffic while you implement these techniques. Not only can you create an establishment, but also add genuine value to your community.

We also welcome you to our effective digital marketing activities done for your business by our Marketing Experts. You need not crack your head about Marketing. Take care of your business and we will bring you customers.

Ready to Promote Your Business on Digital Platforms?

The post 5 MUST-HAVE Elements to Increase Website Conversion Rate appeared first on Malaysia Design & Marketing Agency.