Brand Identity to Brand Marketing
From Their Kitchen to Yours
Kantan Food was founded on the notion that traditional Malaysian cuisines must be protected. The founders, mother and son duo Ming and Aunty Annie went out of their way to infuse the wonderful tastes of Malaysian culture in their instant pastes. Upheld by over 40 years of cooking skills and perfecting the recipe, Kantan now shares their tightly-guarded recipes of heavenly readymade pastes with everyone to enjoy.
During simpler times, Ming (founder) worked a full-time job as a caterer for 2 hostels. All was good and well until schools had to close down due to Covid-19. Like headless chickens, affected workers had to resort to other means of business so survive. He took a leap of faith with his mother, Aunty Annie to start their own authentic Malaysian instant pastes.
Soon enough, they had repeat orders coming in and business was lucrative. But before long, they realized reaching a wider market was difficult due to social distancing. Not wanting to risk their hard work, Ming and his mother decided to dive into digital marketing.
Delving into the digital world of online selling led to other challenges. Considering the shipping and transportation of their readymade food pastes, they had to pursue packaging possibilities to maintain product quality and security.
We revamped their branding to a whole other level. Other than their packaging, we provided robust digital solutions by developing a new responsive website to entertain their potential visitors. This included monthly web optimization for an updated and lively look, content marketing across their online presence, SEO keywords study, and value-driven CTA. With a goal to reach businesses and end-consumers, we collaborated on an optimized site structure, on-page content, and functionality.
To promote their online sales, Kantan Food developed a better recipe and collaborated on their packaging with us to fully retain its quality and taste. By rebranding Kantan Food, we enabled a refreshing start to level up their branding and products. With a rewarding online platform, we helped open up doors for Kantan Food to a noticeable growth online. We plunged into strategies to elevate their online brand awareness and successfully bring in organic leads.